Senior UA Manager, Web + App

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Social Discovery Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 20 years

🌍 Social Impact

📱 Media

Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for 2 similar dating products • Own campaign performance: analyze key metrics, optimize budgets, improve ROI/CPA/CPI, and scale traffic without losing efficiency • Develop and test new growth hypotheses: audiences, GEOs, placements, ad formats, landing pages, app/web flows, and creative angles • Work closely with the creative team: research competitors, generate creative hypotheses, prepare clear briefs, and evaluate creative performance • Build structured reporting and improve campaign management processes, including automation through rules, tools, and other scalable solutions

🎯 Requirements

• 3+ years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating, gaming, iGaming, entertainment, or other high-volume B2C products • Proven experience managing significant monthly budgets: at least $100k/month, ideally with scale up to $400k–$500k/month • Strong experience with both app and web acquisition funnels; web experience is especially important • Strong analytical skills: ability to work with data, reports, Google Sheets/Excel, GA4, internal analytics/CRM tools, and explain decisions through numbers • Russian fluency; English reading/writing skills are enough for working with tools and documentation.

🏖️ Benefits

• REMOTE OPPORTUNITY to work full-time • Vacation 28 calendar days per year • 7 wellness days per year (time off) • Bonuses up to $5000 for recommending successful applicants • 50% payment for professional training, international conferences, and meetings • Corporate discount for English lessons • Health benefits • Workplace organization • Internal gamified gratitude system