Digital Marketing Manager
November 5
📋 Description
• Oversee and optimize Social Factor B2B marketing operations. • Manage and optimize HubSpot for inbound marketing—including form creation, workflows, email nurture campaigns, and contact segmentation. • Monitor and maintain CRM data quality and lead flow from website forms to sales follow-up. • Oversee WordPress website updates, landing page creation, and basic UX improvements. • Implement and track SEO and GEO-targeting best practices to improve visibility and ranking. • Monitor and adjust Google AdWords and keyword performance to maximize ROI. • Write and schedule light content such as blog posts, newsletters, and social media updates aligned with brand voice. • Collaborate with creative and strategy teams to ensure campaigns integrate smoothly across channels. • Use Google Analytics, HubSpot, and related tools to track traffic, engagement, and conversion metrics. • Provide monthly performance reports and actionable insights to leadership.
🎯 Requirements
• 5+ years of digital marketing experience, ideally in B2B or agency environments. • Proficiency with HubSpot Marketing Hub and WordPress or similar (required). • Working knowledge of Google Ads, Google Analytics, and SEO tools. • Strong writing and editing skills for digital content. • Comfortable with light HTML/CSS or marketing automation troubleshooting. • Highly organized, data-informed, and able to manage multiple projects simultaneously.
🏖️ Benefits
• unlimited paid time off • medical, dental, vision health insurance • 401K • flexible spending account • latest Apple technology • annual paid volunteer service day & paid professional development time
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