Senior Product Marketing Manager, Workforce

4 hours ago

Apply Now

Receive Emails with Similar Jobs

Socure

WebsiteLinkedInAll Job Openings

Artificial Intelligence • Security • Finance

Socure is a leading platform for digital identity verification and trust. Utilizing advanced predictive analytics, artificial intelligence, and machine learning technologies, Socure leverages vast online and offline data intelligence including email, phone, address, IP, and device information to verify identities in real-time. Their solutions address challenges in onboarding, login authentication, account takeover prevention, and contact center operations. Socure's AI-powered platform excels in combating identity fraud, ensuring compliance, and enhancing user experiences across various industries such as financial services, eCommerce, online gaming, and crypto.

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

🔐 Security

💸 Finance

💰 $450M Series E on 2021-11

📋 Description

• Develop product positioning, messaging, and value propositions that differentiate Socure’s Workforce product in the market. • Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting workforce use cases. • Conduct market, competitor, and customer research to inform product marketing strategies and content, with a focus on workforce identity, onboarding, and compliance trends. • Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels. • Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to workforce solutions. • Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization. • Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact. • Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives. • Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in workforce, HR tech, or compliance solutions. • Strong written and verbal communication skills. • Analytical mindset with the ability to interpret data and market trends. • Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities. • Deep understanding of product marketing, go-to-market strategies, and sales enablement. • Collaboration and relationship-building skills across cross-functional teams. • Adaptability, curiosity, and a willingness to learn in a fast-paced environment. • Experience with workforce products, HR technology, or compliance solutions is a must.

🏖️ Benefits

• Offers Equity • Offers Bonus