Content Specialist

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18 hours ago

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Softplan

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Software • Construction • Healthcare

Softplan is a technology company that specializes in developing software solutions for various industries, including construction, healthcare, and government. Their primary focus is on building innovative solutions that streamline processes and improve efficiency for their clients. They are known for their commitment to providing high-quality service and support.

1001 - 5000 employees

Founded 1990

💰 Debt Financing on 2022-10

📋 Description

• Plan, prepare, and execute high-complexity content with technical rigor and a focus on Account-Based Marketing (ABM) strategies for enterprise accounts. • Lead customized content initiatives for priority accounts, including narratives, assets, case studies, presentations, and sales enablement materials. • Solve complex communication and storytelling challenges, integrating marketing, product, and sales requirements into clear, consistent deliverables aligned with strategy. • Identify opportunities for continuous improvement in ABM-oriented content production, distribution, and measurement processes. • Propose and support the implementation of new content approaches that strengthen traction and conversion with target accounts. • Act as a technical content reference, supporting junior and mid-level professionals and contributing to reviews to raise the standard of strategic deliverables. • Deeply master the flows and stages of the ABM cycle (Strategy → Planning → Production → Activation → Measurement). • Lead complex projects autonomously, ensuring alignment among marketing, product, sales, and customer success stakeholders. • Produce high-impact content such as advanced blog posts, eBooks, technical studies, scripts, executive speeches, strategic campaign assets, and highly personalized ABM one-to-one and one-to-few content. • Monitor the performance of materials, generate insights, and guide continuous optimizations of campaigns and narratives aimed at enterprise accounts.

🎯 Requirements

• Bachelor's degree in Journalism, Advertising, Marketing, or a related field. • Solid experience in strategic content, advanced SEO, and conversion-focused copywriting for long, complex cycles. • Experience in storytelling applied to technology solutions, preferably in B2G and/or B2B contexts. • Experience creating content integrated into Account-Based Marketing (ABM) strategies, including personalization for large accounts. • Ability to work with multiple stakeholders, translating technical information into clear, persuasive narratives aligned with business strategy. • Autonomy to make decisions about content direction and narrative guidelines. • Excellent written and verbal communication, with strong editorial rigor. • Preferred: • Experience with the public sector, govtech technologies, the digital government ecosystem, or digital transformation projects.

🏖️ Benefits

• Meal and food vouchers • Health and dental insurance • Home office allowance • Profit-sharing / results-based bonus • Setup kit voucher • Life insurance • Birthday day off • Health and wellness promotion program • Partnerships and discounts