Senior Email Marketing Specialist

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SOFTSWISS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎮 Gaming

Gaming • Software Development

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Design and optimise lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns. • Build segmentation models and lead scoring to improve personalisation and sales handoff. • Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events. • Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows. • Own email deliverability, domain reputation, authentication, and list hygiene. • Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.

🎯 Requirements

• Russian language skills at B2 level or higher • English proficiency at B2 level or higher • 5+ years of experience in email or lifecycle marketing, including B2B environments with long sales cycles. • Hands-on expertise with HubSpot Enterprise and/or Customer io • Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes. • Experience with email deliverability, HTML/CSS email editing, and campaign analytics.

🏖️ Benefits

• Private health insurance • Sports benefits • Comprehensive Mental Health Program • Free English lessons (online) • Local language courses • Paid time off • Maternity leave support • Referral program rewards • Upskilling, internal workshops, and participation in professional conferences and corporate events