Director of Lifecycle Marketing

8 hours ago

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Solace

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Healthcare Insurance • Wellness • Social Impact

Solace is a healthcare advocacy company that connects patients and their families with skilled advocates, such as doctors, nurses, and other healthcare experts. Their mission is to empower patients and improve healthcare outcomes by assisting with the navigation of the complex healthcare system. Solace provides support in areas like scheduling, communicating with medical teams, and insurance dealings, and advocates are covered by Medicare and Medicare Advantage plans. The platform ensures patients receive personalized support through phone or video consultations, assisting with everything from chronic illness management to healthcare paperwork.

2 - 10 employees

⚕️ Healthcare Insurance

🧘 Wellness

🌍 Social Impact

📋 Description

• Build and mentor a high-performing lifecycle marketing and retention team of 2 Lifecycle Associates, and 1 Lifecycle Manager. Foster a culture of collaboration, experimentation, and results-driven performance. • Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention. • Lead the design, launch, and analysis of multi-channel lifecycle programs that drive measurable improvements in activation, conversion, and patient satisfaction. • Oversee experimentation frameworks—from hypothesis creation to measurement—and surface insights that fuel iteration and innovation. • Collaborate cross-functionally with Product, Data, and Operations to ensure alignment, consistency, and scalability of all lifecycle efforts. • Understand and maintain the complex automation workflows in Customer.io, leveraging segmentation, conditional logic, and personalization to deliver tailored experiences. • Ensure quality and compliance through rigorous QA across communications, safeguarding accuracy, brand alignment, and regulatory adherence. • Translate insights into strategy, using performance data to continuously refine targeting, creative, and cadence for optimal outcomes. • Stay abreast of industry trends and best practices in lifecycle marketing and CRM. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology.

🎯 Requirements

• 10+ years of experience in lifecycle, CRM, or retention marketing • Proven track record of owning and scaling multi-channel lifecycle programs that deliver measurable business results • Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar) and dynamic personalization strategies using Liquid or conditional logic • Strong understanding of A/B testing, experimentation design, and data-driven decision-making • Experience collaborating with cross-functional partners (e.g., product, design, analytics, operations) to deliver seamless, customer-centric campaigns • Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights • Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously • A bias for action — you move fast, make sound decisions, and thrive under tight timelines. • Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off