HubSpot Growth Marketing Specialist

Job not on LinkedIn

🔥 20 hours ago

🇵🇭 Philippines – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Growth Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sourcefit

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Sourcefit is a leading business process outsourcing company with headquarters in the Philippines and offices in the Dominican Republic, Armenia, Madagascar, and South Africa. Founded in 2009, Sourcefit specializes in providing custom offshore and nearshore staffing solutions across various industries including IT, Finance, Healthcare, Retail, and more. They focus on offering efficient and cost-effective BPO services such as telesales, customer support, content moderation, IT support, web development, and more. Sourcefit is committed to building long-term value for organizations through customized, efficient, and integrated offshore staffing solutions.

📋 Description

• Own and continuously improve Charter's HubSpot environment across Marketing Hub, Sales Hub/CRM and Content Hub (CMS) • Maintain database hygiene, deduplication, naming conventions, custom properties, lists, lifecycle stages and pipeline structure • Design, build and optimize landing pages, forms, website pages and conversion paths in HubSpot • Build, maintain and troubleshoot workflows, automation, lead routing, notifications and nurture sequences • Build marketing, sales and management dashboards and reporting • Ensure HubSpot integrations with advertising, analytics and other marketing platforms are reliable and correctly configured • Train and support Sales and Administration team members in consistent HubSpot usage • Document HubSpot processes, structures and operating rules • Review and optimize lifecycle stages, lead statuses, deal pipelines, lead scoring and marketing-to-sales handoff rules • Build audience segments and maintain lead-source, campaign and UTM conventions • Improve attribution across channels, campaigns, markets, opportunities, enrolments and revenue • Build and update website and landing pages for accuracy, user experience, conversion and lead generation • Manage on-page and technical SEO, keyword research, content optimization, internal linking and structured data • Develop AI-search/AEO/GEO practices and monitor brand visibility and citations across AI search tools and search engines • Plan, launch, manage and optimize Google Ads, Meta and LinkedIn campaigns • Manage budgets, conversion tracking, campaign QA and performance reporting • Test and improve campaign messaging, audiences, landing pages, calls to action and conversion rates • Plan and execute campaigns for selected courses, products and market sectors • Analyze markets and identify growth or new product opportunities • Collaborate with the CEO/General Manager, Head of Sales, Head Teachers, education agents and internal team members • Localize campaigns where required and align marketing activity with operational capacity • Complete marketing compliance checks and support compliance for accredited courses, government-subsidized programs and regulated education products • Develop and maintain marketing SOPs, including the Marketing and Student Recruitment Manual • Comply with Charter Australia policies, procedures and legal requirements and report breaches or significant risks • Participate in team check-ins and planning discussions as an embedded remote team member

🎯 Requirements

• At least 2 years of strong hands-on HubSpot experience across Marketing Hub, Sales Hub/CRM and Content Hub/CMS • Strong foundation in marketing principles and experience supporting in-house marketing initiatives • Hands-on experience creating and managing landing pages, including building new campaign pages, updating existing pages, and duplicating or modifying HubSpot web pages • Technical proficiency with HTML and CSS • Ability to troubleshoot basic website issues, manage website updates, support integrations, and configure staff email accounts within HubSpot • Proven experience managing and maintaining live HubSpot databases, including data cleaning, restructuring, governance, and effectively utilizing features available within the organization’s HubSpot subscription • Solid knowledge of SEO principles and experience implementing optimization strategies • Exposure to emerging AI search optimization practices such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) highly desirable • Strong experience with HubSpot CRM capabilities, including custom properties, lists, segmentation, lifecycle stages, deal pipelines, lead status, lead scoring, workflows, and marketing automation • Ability to independently build, troubleshoot, and optimize workflows • Ability to create practical reports and dashboards for marketing, sales, and management teams • Relevant HubSpot certifications are preferred • Proficiency in GA4 and Google Ads • Experience managing campaigns, monitoring performance, optimizing conversions, and using analytics and CRM insights to guide marketing strategies • Excellent written and verbal English communication skills • Ability to create clear content, present insights, and collaborate effectively with internal and external stakeholders • Data-driven and commercially minded, with the ability to interpret insights, identify opportunities, and recommend improvements • Self-directed, organized, and effective in a remote working environment with strong attention to detail • Basic graphic design skills using Canva or similar tools are nice to have • Experience marketing to Japan, Korea, Taiwan, the UK or other international markets relevant to Charter is nice to have • Experience with reputation/review platforms is nice to have

🏖️ Benefits

• Work-from-home arrangement • Monday to Friday, 9:00 AM–6:00 PM Sydney Time • Observes Australian public holidays • Company shutdown period at the end of the year