Brand Development Manager

Job not on LinkedIn

November 23

🚗 Michigan – Remote

Although this job is listed in Michigan, this company may be open to hiring remote in other states.

💵 $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

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Specialized Bicycle Components

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Retail • Sports • Transport

Specialized Bicycle Components is a company that designs and manufactures a wide range of bicycles, including electric, road, gravel, mountain, and city bikes. The company also offers bicycle components, apparel, and accessories. Known for its innovation in bicycle technology, Specialized provides products like S-Works, Turbo Technology, and Brain Technology. In addition to high-performance bikes, they offer a variety of cycling gear and apparel for men, women, and children, as well as a selection of tools and accessories. The company is committed to sustainability and innovation, celebrating over 50 years in the industry. Specialized also provides a support network, including a retailer program, customer service, and resources like suspension calculators and bike registration. Their offerings cater to various cycling needs, from casual riders to professionals.

1001 - 5000 employees

Founded 1974

🛒 Retail

⚽ Sports

🚗 Transport

📋 Description

• Brand Development Manager oversees and enhances market presence within a designated territory • Responsible for managing the Specialized ecosystem and developing the existing retailer network • Identify expansion opportunities to grow total market share across all sales channels • Build and maintain strong relationships with independent bicycle retailers • Establish a visit plan to support existing partnerships through consistent, impactful visits • Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation • Work with store managers and market managers to ensure the right product is represented in the assortment plan • Maximize onhand inventory by working with retail managers to ensure timely building and selling of all models • Lead education initiatives to enhance brand knowledge across all teammates • Create a seamless rider journey by integrating click-and-collect and promotion programs • Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand

🎯 Requirements

• Must have bike retail and B2B sales experience • Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers. • Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise. • Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share. • Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.

🏖️ Benefits

• Competitive pay with annual performance-based reviews for continued growth and recognition • Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included) • Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP) • Dental and Vision plans • 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company • Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts. • Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance • Employee Assistance Program that provides access to individualized mental well-being care • Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off • 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby • Up to $9,000 annually in Career Development & Degree Assistance • Up to $250 annually in Fitness & Wellness Reimbursement • Industry Pro-Deal Discounts and Perks