Marketing Operations – Automation Manager

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2 days ago

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SpecterOps

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Cybersecurity • Enterprise • Education

SpecterOps is a cybersecurity company specializing in attack path management and advanced adversarial tactics training. They offer products like BloodHound Enterprise, which is a tool for managing identity attack paths. SpecterOps provides a wide range of services including penetration testing, red team engagements, and purple team assessments to improve clients' security operations. They emphasize the integration of technical components to ensure robust prevention, detection, and response capabilities. SpecterOps also offers comprehensive training programs focused on adversary tactics, tradecraft analysis, and other cybersecurity fundamentals. The company is recognized for its open-source contributions and collaboration with the cybersecurity community.

51 - 200 employees

Founded 2016

🔒 Cybersecurity

🏢 Enterprise

📚 Education

📋 Description

• Own and manage Marketo end-to-end, including program design, lifecycle automation, lead routing, and nurture flows. • Implement and maintain robust lead scoring models that align with product engagement and buyer intent. • Design and execute automated campaigns for top-of-funnel nurture, demo-to-POC acceleration, and ABM programs. • Build and maintain reporting dashboards in Tableau or Power BI, providing clear pipeline visibility, funnel conversion metrics, and forecasting insights. • Develop and implement forecasting models and attribution frameworks to measure marketing impact. • Own data quality and integration integrity across Marketo, Salesforce, CDPs, enrichment providers, and website tracking. • Serve as Marketing’s technical stakeholder with RevOps/SalesOps to align on routing, scoring, funnel definitions, and pipeline modeling. • Support field marketing, ABM, and campaign teams with technical execution, lead management, and data reporting. • Act as the technical stakeholder for both automation reliability and analytics accuracy.

🎯 Requirements

• 5–7+ years in a combined Marketing Automation and Marketing Ops/Data role. • Expert-level Marketo experience, including automation design, lead scoring, and lifecycle workflows. • Proficiency in Tableau/Power BI for building marketing dashboards. • Strong SQL skills and experience in building data models and attribution frameworks. • Experience aligning technical solutions with GTM strategies and working cross-functionally with RevOps, Sales, and PMM. • Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency.

🏖️ Benefits

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family • Flexible time off policy • 13 paid holidays annually • 401(k) with up to 4% company match • Stock Options & semi-annual bonuses • Remote work: $1,500 new hire allowance to set up home office • $500 annual home office allowance after first year • $1,800 annual cell phone and internet reimbursement • $5,000 annual professional development allowance • $5,250 towards continuing education or student loan repayment • $1,200 annual budget for lifestyle, wellness, pet insurance and more • A one-time $10,000 benefit towards family planning • In person and virtual employee events throughout the year • And of course, company swag!