Brand Marketing Lead

🕒 February 24

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Spellbook

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

☁️ SaaS

Artificial Intelligence • SaaS • Legal

Spellbook is an innovative AI companion designed specifically for commercial lawyers, offering advanced legal tools to streamline and enhance the process of drafting and reviewing contracts. It allows users to draft from scratch or saved libraries, review and redline contracts to catch risks, compare contracts against industry standards, and get quick answers to complex legal questions. Trusted by over 2,600 law firms and in-house teams worldwide, Spellbook integrates with popular platforms such as Word and is powered by advanced AI models like GPT-4. It enhances efficiency for legal professionals across various areas, including real estate, intellectual property, mergers and acquisitions, and more, by providing a secure and compliant service.

📋 Description

• Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape • Clarify and *own* our category narrative and value proposition for enterprise legal buyers • Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it • Drive measurable growth in share of voice, brand visibility, and brand authority across priority channels • Partner with Product and Executive Leadership to translate product innovation into differentiated, market-shaping messaging • Lead brand research, voice-of-customer insights, and competitive analysis to identify whitespace and narrative opportunities • Proactively monitor and outperform competitors in brand presence, thought leadership, and executive visibility • Own the company’s core messaging framework, brand voice, and tone • Ensure consistency and amplification across website, campaigns, sales enablement, PR, events, partnerships, and thought leadership • Elevate executive and company storytelling across media, industry forums, customer communications, and strategic announcements • Build a strong executive platform that increases credibility, visibility, and industry influence • Work with our Creative Director to design and scale visual identity systems that reflect enterprise credibility and modern AI innovation • Oversee website evolution and all major brand touchpoints as strategic demand drivers • Create bold, high-impact brand moments (launches, reports, events, campaigns) that increase brand “fame” in the market • Partner with Growth and Product Marketing to ensure brand drives pipeline, conversion, and revenue impact • Build brand programs that increase awareness, trust, and preference among legal decision-makers • Develop integrated campaigns that extend beyond performance marketing to increase long-term brand equity • Establish brand measurement frameworks (awareness, perception, preference, share of voice, sentiment, authority metrics, etc.) • Define clear KPIs for brand visibility, narrative ownership, and category leadership • Build systems to track brand lift and competitive narrative positioning in a fast-moving AI landscape • Manage creative agencies, PR partners, and freelancers to amplify brand reach and authority • Build the brand function from the ground up, including scalable systems and processes • Hire and mentor brand and creative talent over time • Support with other responsibilities and strategic projects as required

🎯 Requirements

• 8–12+ years of experience in brand marketing, ideally within B2B SaaS • Experience in high-growth or venture-backed environments (Series B–D preferred) • Proven ability to define and evolve brand positioning in a competitive category • Strong storytelling instincts with the ability to simplify complex technology • Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus • Strategic thinker who is also execution-oriented • Data-informed approach to brand building • Excellent cross-functional collaboration skills

🏖️ Benefits

• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done • Access our company-paid group benefits for you and your family, with $1,000 towards mental health support • Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year • Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows • Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee