Analytics Implementation Consultant

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Sporty Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

📱 Media

🎮 Gaming

🎲 Gambling

Media • Gaming • Gambling

Sporty Group is a global sports, technology and entertainment company that builds large-scale products including live sports experiences, streaming media, interactive gaming, and integrated sports betting platforms. The group operates remote-first across multiple continents with flagship offerings such as SportyTV (a free live sports and entertainment streaming platform), Sporty. com (sports app with news, scores, streams, and odds), Sporty Studios (video and content production), and Sporty Interactive (video games and SportyBet sportsbook). Sporty focuses on user experience, technology-driven innovation, and scaling digital products for millions of users worldwide.

📋 Description

• Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. • Analyse campaign performance data and provide insights to improve campaign effectiveness. • Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement. • Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations. • Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement. • Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data. • Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates. • Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels. • Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. • Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards. • Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues.

🎯 Requirements

• Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms. • Strong understanding of web analytics, digital marketing, and data privacy. • Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment. • Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders. • Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights. • Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4. • Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.

🏖️ Benefits

• Sporty is a remote first company in pursuit of sustainability • A competitive salary + individual performance based bonuses every quarter • 28 days paid annual leave • Our core working hours are 10am-3pm in your local time zone with flexibility outside of this • Referral bonuses & flash bonuses • Top of the line equipment • Annual company retreats to provide great internal networking opportunities