Performance Marketing Manager, Paid Social

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🕒 March 18

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Sporty Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

📱 Media

🎮 Gaming

🎲 Gambling

Media • Gaming • Gambling

Sporty Group is a global sports, technology and entertainment company that builds large-scale products including live sports experiences, streaming media, interactive gaming, and integrated sports betting platforms. The group operates remote-first across multiple continents with flagship offerings such as SportyTV (a free live sports and entertainment streaming platform), Sporty. com (sports app with news, scores, streams, and odds), Sporty Studios (video and content production), and Sporty Interactive (video games and SportyBet sportsbook). Sporty focuses on user experience, technology-driven innovation, and scaling digital products for millions of users worldwide.

📋 Description

• Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app. • Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV). • Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams. • Support the social media team with boosted posts. • Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels. • Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets. • Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities. • Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage. • Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve. • Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.

🎯 Requirements

• 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter. • Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV. • Fluency in English is required; additional languages are a plus. • Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms. • Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works. • Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaboration. • Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.

🏖️ Benefits

• Quarterly bonuses • Flexible working hours • Top-of-the-line equipment • Referral bonuses • 28 days paid annual leave • Highly talented, dependable co-workers in a global, multicultural organisation • Our teams are small enough for you to be impactful • Our business is globally established and successful, offering stability and security to our Team Members