Digital Marketing Specialist - Ad Designer

Job not on LinkedIn

July 16

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Logo of Spotter Labs

Spotter Labs

Transport • Artificial Intelligence • SaaS

Spotter Labs is a company that offers AI-driven solutions to enhance trucking efficiency and maximize earnings for drivers and owner-operators. Utilizing advanced technology, Spotter enables users to schedule personal work times, select preferred destinations, and avoid unfavorable markets using a NO-GO map. The platform intelligently recommends loads based on their score, connecting drivers with optimal opportunities. With special considerations for motor carriers (MCs) older than six months, Spotter provides competitive pricing and services for various stages of MC age.

2 - 10 employees

Founded 2020

🚗 Transport

🤖 Artificial Intelligence

☁️ SaaS

💰 Seed Round on 2021-11

📋 Description

• Create and control ads on Google Ads , ensuring campaigns are performance-driven and aligned with business goals. • Create and control ads on Meta platforms (Facebook & Instagram), including audience targeting, budgeting, and optimization. • Prepare detailed briefs for ad creatives , collaborating with designers and content creators to develop compelling visuals and messaging. • Manage email marketing campaigns from planning to execution and analysis. • Write engaging email subject lines and body copy tailored to different audience segments. • Design and implement email templates in Brevo (formerly Sendinblue), ensuring responsive and visually appealing layouts.

🎯 Requirements

• Proven experience in digital marketing, including hands-on campaign management. • Strong knowledge of Google Ads and Meta Ads platforms. • Experience with email marketing tools, preferably Brevo. • Excellent written communication skills in English. • Ability to analyze campaign performance and make data-driven decisions. • Detail-oriented, creative, and able to manage multiple projects simultaneously. • Nice to Have: Experience with A/B testing and conversion optimization. • Familiarity with basic graphic design tools or briefing processes.

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