Senior Director, US Sarcoma Regional Marketing

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November 17

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SpringWorks Therapeutics

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Biotechnology • Pharmaceuticals • Healthcare Insurance

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company focused on developing and commercializing precision medicine for devastating cancers. The company employs a precision medicine approach to create life-changing medicines that aim to improve the lives of patients with severe cancer conditions. By developing targeted oncology treatments, SpringWorks Therapeutics strives to unlock the full potential of these therapies to extend and improve patients' lives. Their work includes a focus on rare oncology, BCMA combinations in multiple myeloma, and biomarker-defined metastatic solid tumors.

201 - 500 employees

Founded 2017

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

📋 Description

• Lead, manage and develop a team of 7 RMLs, each responsible for significant planning and management activities throughout the year including annual brand congress plan, annual Peer-to-Peer (P2P) promotional program strategy, annual advisory board and steering committee plan, and quarterly and on-demand insights generation. • Lead team in the identification and implementation of a robust engagement strategy with disease-state Key Thought Leaders (KTLs) to foster advocacy for assigned asset and future sarcoma brands. Generate actionable insights to inform brand positioning. • In collaboration with Marketing, Medical and Market Access, serve as Commercial Lead in the development of the annual advisory board and steering committee plan. Lead rollout of the plan to cross-functional key stakeholders. Manage overall execution and measurement of the plan throughout the year. In collaboration with the Brand Lead, manage planning and execution of annual steering committee with quarterly interaction. • Manage team in the planning and execution of KTL engagements at key congresses and ensuring effective communication with the Executive team. • Maintain detailed records of KTLs and key stakeholders, developing engagement strategies and action plans to support brand lifecycle management. • Monitor regional and national market trends and work with RMLs to adjust KTL engagement plans in real-time to align with business objectives. • Lead the collaboration with Sales and Marketing to identify and recruit appropriate sarcoma thought leaders for promotional activities, ensuring alignment with broader commercial strategies. • Ensure RML team develops and maintains productive relationships with Sales Leadership, Marketing, Market Access, and Medical Affairs to ensure cohesive implementation of marketing strategies. • Contribute to the brand planning process, ensuring alignment on objectives and tactics. • Manage RML team to successfully plan, execute and report on regional advisory boards and national steering committees • Establish clear KPIs linked to national and local plans, based on market dynamics and opportunity assessments and lead and manage quarterly reporting of performance across RMLs. • Ensure all promotional activities adhere to relevant regulations, internal procedures, and branding guidelines. • Oversee the development of materials such as speaker decks and resources for KTL engagement, ensuring timely execution and alignment with objectives. • Manage the budget for all applicable activities and events, ensuring accurate reconciliation of spending and timely reporting. • Perform other duties as assigned to support overall team objectives.

🎯 Requirements

• BA/BS Degree, Higher Education Preferred • English proficiency; other language skills may be considered a plus • Minimum 12+ or more years U.S. field sales, product marketing, or medical / clinical experience in the pharmaceutical/healthcare industry • Requires experience in: • Specialty, Oncology or Rare Diseases • Niche market and competitive environments • The Thought Leader Liaison model • Healthcare professional and patient/consumer marketing • Significant recent U.S. experience managing a brand in a variety of places in the life cycle • Knowledge and application of data sources, reports, and tools to apply to account plan designs and measures of results for the strategies and tactics implemented • Ability to consider and analyze a broad range of factors such as policies, practices and trends to make decisions, design plans, develop tactics - Focus on making quick decisions that are as informed as possible, ensuring that the appropriate expertise is integrated into the decision-making process or decisions are completely delegated to experts from the relevant team where it is meaningful • Ability to analyze sales data, identify themes and data and use them to make strong recommendations towards improvement in customer satisfaction and retention • Strong knowledge of the reimbursement environment for pharmaceutical products • Understanding of Patient focused advocacy within associated HIPAA regulations necessary • Successful history in understanding the US regulatory environment and navigating the MLR review process • Possess and maintain a high level of product knowledge to communicate effectively with Healthcare Professionals • Competent in working in complicated scientific and clinical disease states • Strong business and financial skills to manage a budget • Intermediate to advanced level of skill in Excel, PowerPoint, and Word • Able to perform normal and routine (home or remote) office duties • Must have a valid US Driver’s License.

🏖️ Benefits

• A discretionary annual bonus may be available based on individual and Company performance. • Best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.