Senior Director of Marketing

Job not on LinkedIn

🕒 April 13

🏄 California – Remote

🏄 California – Remote

💵 $165k - $210k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Sprinter Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

☁️ SaaS

🤝 B2B

🧘 Wellness

💰 $33M Series A on 2021-11

SaaS • B2B • Wellness

Sprinter Health is a hybrid in-home and virtual primary care provider that expands access to proactive, preventive healthcare by combining community-based, W-2 “Sprinters” (trained phlebotomists with medical assistant and community health worker skills) who perform hands-on diagnostics and wellness checks in patients’ homes with a virtual clinical team of physicians, nurses, pharmacists, and care navigators. Their full-stack platform and operations close care gaps, deliver preventive screenings and diagnostics, coordinate medications and referrals, and scale longitudinal primary care and wellness visits for payer and provider partners and patients.

📋 Description

• Define and evolve Sprinter's market positioning as we transition from startup to category leader, positioning us as a comprehensive platform with both care delivery and technology solutions. • Craft compelling and ambitious messaging that articulates not just where we are today, but where we're taking the market, from hybrid care delivery to enterprise care traffic control and AI-driven population management. • Develop messaging frameworks that articulate our full platform vision (hybrid care delivery + data/AI products), differentiation from legacy and new entrant care providers, and transformative value proposition. • Own the narrative around our product suite (in-home gap closure, Care+ visits, data/AI software solutions) and how they position us as the comprehensive platform for care delivery. • Develop and execute a comprehensive PR strategy to elevate Sprinter's brand presence in healthcare, payer, and health tech communities. • Build and manage relationships with healthcare media, event organizers, trade publications, and industry analysts. • Secure strategic press coverage, bylines, and speaking opportunities for founders and the leadership team. • Develop thought leadership content and other owned media that establishes Sprinter as the leader in hybrid care delivery. • Manage external communications and media inquiries. • Create compelling materials that support complex, multi-stakeholder sales conversations. • Create sales enablement materials, case studies, and proof points that articulate both current capabilities and future vision. • Translate complex clinical and technical capabilities into clear value propositions that resonate with healthcare executives. • Develop messaging that positions our technology products as transformative, not just incremental improvement.

🎯 Requirements

• 8+ years of B2B marketing experience, with at least 4+ years in healthcare, health tech, or adjacent industries. • Proven track record building and executing marketing strategies at high-growth companies. • Deep experience marketing to health plans, providers, and health systems through consultative sales cycles. An understanding of how these stakeholders buy and what they care about. • Demonstrated PR strategy and execution experience: building media relationships, securing strategic coverage, and managing external communications. • Strong product marketing expertise with ability to create aspirational messaging that articulates future vision, not just current state. • Experience marketing enterprise software/platform offerings alongside services. • Track record of positioning companies for category leadership and market transformation. • Understanding of Stars/HEDIS, quality measures, risk adjustment, value-based care.

🏖️ Benefits

• Meaningful pre-IPO equity • Medical, dental, and vision plans 100% paid for you and your dependents • Flexible PTO + 10 paid holidays per year • 401(k) with match • 16-week parental leave policy for birthing parent, 8 weeks for all other parents • HSA + FSA contributions • Life insurance, plus short and long-term disability coverage • Free daily lunch in-office • Annual learning stipend