Senior Manager, Marketing Operations and Automation

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September 11

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Sprinto

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Automating Information Security Compliances & Privacy Laws for fast growing SaaS companies. Use Sprinto to obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily.

51 - 200 employees

Founded 2020

📋 Description

• Own the Marketing Operations Function: Lead the end-to-end marketing operations charter — including lead management, funnel optimization, data strategy, and campaign operations. • CRM Ownership (HubSpot): Architect, maintain, and continuously optimize HubSpot as the single source of truth for marketing and sales. • AI-First Automation: Leverage OpenAI, LLM frameworks, and no-code platforms (n8n, Pebbly, Zapier, Pabbly, etc.) to build intelligent, scalable workflows. • Lead Lifecycle Excellence: Design and implement robust systems for lead capture, enrichment, scoring, routing, and engagement. • Workflow Orchestration: Automate cross-platform workflows across the GTM stack to drive personalization, speed, and accuracy. • Strategic Alignment with GTM Goals: Partner with senior leadership (CRO, CMO, Sales) to ensure marketing ops and automation directly fuel predictable pipeline growth. • Budget & Vendor Management: Evaluate, implement, and govern MarTech and AI tools; negotiate vendor relationships while ensuring cost efficiency and scalability. • Change Management & Governance: Standardize processes, enforce adoption, and act as the gatekeeper for workflow/data quality to ensure sustainable scaling. • Analytics & Attribution Leadership: Define and manage frameworks for measuring marketing impact — including attribution modeling, funnel performance, and ROI analysis. • Data-Driven Decisioning: Build dashboards and performance frameworks to monitor automation health, lead quality, and conversion outcomes. • Innovation Scouting: Stay ahead of emerging AI and automation platforms (agentic AI, real-time personalization, autonomous orchestration). Run structured pilots and scale successful experiments. • Cross-functional Leadership: Collaborate closely with Sales, Product, and Growth to align automation with business goals. • Documentation & Compliance: Maintain documentation, governance frameworks, and ensure compliance in data handling and automation design.

🎯 Requirements

• 8+ years of experience in marketing operations, revenue operations, or marketing technology leadership roles. • Deep expertise in HubSpot CRM and the broader GTM tech ecosystem. • Proven track record of designing and managing end-to-end lead management processes (capture, enrichment, scoring, routing). • Strong hands-on experience with automation platforms (n8n, Pebbly, Zapier, Pabbly) and no-code orchestration. • Familiarity with OpenAI APIs, LangChain, RAG pipelines, or similar LLM frameworks for marketing optimization. • Comfort with APIs, webhooks, and JSON to enable custom integrations. • Significant experience operating in global B2B SaaS environments, with demonstrated ability to scale marketing and sales functions across regions and teams. • Exposure to B2B SaaS marketing funnels, lifecycle management, and sales alignment. • Bonus: Experience in prompt engineering, fine-tuning, or deploying AI agents for marketing use cases.

🏖️ Benefits

• Remote First Policy • 5 Days Working With FLEXI Hours • Group Medical Insurance (Parents, Spouse, Children) • Group Accident Cover • Company Sponsored Device • Education Reimbursement Policy