Manager, Content Marketing

🔥 16 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $108k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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SpyCloud

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

🔐 Security

🏢 Enterprise

Cybersecurity • Security • Enterprise

SpyCloud is a cybersecurity company that specializes in identity protection and threat intelligence. The company provides solutions for enterprise protection, consumer risk protection, and cybercrime investigations. SpyCloud's services include automated account takeover (ATO) prevention, post-infection remediation, ransomware prevention, session hijacking prevention, threat actor attribution, fraud prevention, dark web monitoring, and penetration testing. By integrating with SIEM and SOAR systems, SpyCloud helps organizations reduce their risk of ransomware and other critical attacks by securing digital identities. Their data partnerships enhance their offerings through access to breached, malware, and phished data. SpyCloud is committed to disrupting cybercrimes by leveraging advanced analytics to protect both employee and consumer accounts and unmask threat actors.

📋 Description

• Content Strategy & Planning: Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics. Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule. • Content Creation & Quality: Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos. Uphold the bar for accuracy, voice, and editorial standards. • SEO/AEO Optimization: Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions. • Thought Leadership: Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection. • Lead Generation: Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams. • Distribution & Amplification: Plan and execute multi-channel distribution strategies across web, email, and social channels. • Audience & Industry Segmentation: Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers. • Performance & Optimization: Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content. • Team Leadership: Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture. • Brand Voice Governance: Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors.

🎯 Requirements

• 6+ years of experience in cybersecurity content marketing, with strong experience in writing and copy-editing. • Bachelor's degree in Marketing, Communications, Journalism, or a related field. • Track record of building content programs that demonstrably contributed to pipeline and revenue. • Strong storytelling skills and the ability to translate complex technical concepts into engaging content. • Knowledge of SEO/AEO best practices and content optimization techniques. AirOps experience is a plus. • Data-driven mindset with the ability to measure and analyze content performance. • In-depth experience with website content and ability to stage and review web content on Wordpress. • Experience managing internal content contributors as well as third-party vendors and freelancers to meet content objectives. • Adaptable and proactive mindset with a passion for staying updated on industry trends.

🏖️ Benefits

• 401(k) with Employer Contribution • Health, Vision, and Dental Insurance • Health Savings Account (HSA) available with Employer Contribution • Employer Paid Life, Short-term, and Long-term Disability Insurance • Generous PTO Plan and 16 paid holidays per year • Retirement Savings Plan with Employer Contribution • Employer Provided Private Health Insurance and Healthcare Cashplan • Employer Paid Life Insurance and Income Replacement • Generous Holiday Plan and 14 paid holidays per year