Market Research Director

🕒 May 15

🇺🇸 United States – Remote

💵 $91k - $130k / year

⏰ Full Time

🔴 Lead

👔 Director

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Stagwell

WebsiteLinkedInAll Job Openings

10,000+ employees

📱 Media

🤝 B2B

👥 B2C

Media • B2B • B2C

Stagwell is a digital-first marketing company and global agency network that combines culture-driven creative, data-driven research, and technology-enabled media and digital transformation services to drive measurable growth for B2C, B2B, and DTC brands. With over 13,000 specialists across 34+ countries and a portfolio of agency partners, Stagwell offers capabilities including digital transformation, research & insights, global media and content, public affairs and advocacy, and scaled creative, integrating performance measurement and engineering talent to connect marketing to business results.

📋 Description

• Execute primary research and consulting projects (both qualitative and quantitative) from proposal to final report, signing off on each deliverable • Lead the proposal process to create compelling and visually engaging proposals, accurately scoping and pricing new business opportunities and identifying case studies and assets required for cross team use • Ensure profit margins are met and that projects are consistently scoped to company standards • Guide the research design process and oversee the team in the development of approaches across methods, audiences, and objectives, balancing required depth/complexity with project costs to ensure projects meet profitability standards • Demonstrate deep proficiency in both qualitative and quantitative research methods, with the ability to guide clients, teams, and leadership through all phases of research design, execution, and analysis. • Manage data quality control across all projects, team members, and external partners , ensuring data is accurate and reporting is validated and checked, enforcing high quality across all project phases and work processes • Build reporting and insight narratives by connecting themes and concepts, transporting audiences so they can see the world from a new point of view • Produce advanced visualizations that bring data visualization to a new level, including infographics, data stories and thought leadership assets • Work with external partners for survey creation, hosting, and analysis (ie DCMs) • Scope, build, and test simulators and advanced survey instruments • Understand statistical models and where to apply them, partnering with data scientists to weight, throttle and control data outcomes • Formulate strategies and processes to evaluate emerging and longer-term opportunities and threats relative to client needs and key study objectives • Advocate on behalf of clients, identifying solutions that meet both client and business needs and flagging when changes may be needed to meet project goals and desires outcomes • Leverage presentation time with clients to build rapport, empathize with the client mindset, and deepen client relationships • Work collaboratively with senior leadership and peer colleagues in an entrepreneurial environment • Guide and mentor across a team of insights managers and analysts, acting as both a project resource and a people manager • Play a key leadership role in shaping Emerald's culture, driving standards of quality, strategic thinking, and professional excellence across the organization • Lead by example, ensuring you can teach and also execute each step of the project process • Challenge your junior colleagues to stretch and grow beyond their current capabilities • Develop methods for tool and skill development across teams and levels at Emerald

🎯 Requirements

• A 4-year Bachelor’s degree from an accredited university or equivalent work experience • 5+ years of progressive market research, marketing, or consulting experience (in house or at an agency) • 2+ years of experiencing mentoring and coaching analysts and managers to excel in their roles • Experience with statistical software (e.g. SPSS, Q) and research tools (e.g. Decipher, SPSS Data Collection, Qualtrics) • Excellent Word, PowerPoint, Excel, and written / verbal communication skills • Ability to travel to the Seattle metro area regularly to attend key client and team meetings.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Comprehensive family planning benefits (including paid parental leave) • Tuition reimbursement • Pre-tax commuter benefits