Associate Social Media, Influencer Marketing Manager

🔥 50 minutes ago

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🚘 Automotive

🏗️ Construction

📦 Logistics

💰 Post-IPO Debt on 2023-03

Automotive • Construction • Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Oversee social media content planning, influencer activities, and paid media amplification • Build social and influencer plans to support brand objectives • Partner and execute with agency partner on social boosting and influencer support • Execute social first content plan to build community and drive engagement • Share social-first activation ideas to integrate into content and media • QA content with brand, legal, product, creative, ensuring platform best practices • Partner with Customer Support on tone and voice for community management responses • Measure and report KPIs to elevate insights through cross functional conversations • Stay in tune with culture in the industry, spotting cultural patterns, topics, and elevate opportunities to brand teams for approval and activation

🎯 Requirements

• Bachelor's degree in marketing or a related field • At least 1-3 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency • Hands-on experience executing influencer campaigns end-to-end • Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics • Comfort working cross-functionally in multidisciplinary teams • Strong communication and storytelling skills • Experience in managing multiple projects and priorities • Ability to influence and build relationships across multiple key stakeholders, across several functions and levels • Creative thinking and problem solving • Consumer empathy, analytical & research skills • Record of strong mentoring skills, and interest in developing others • Experience building and optimizing workflows

🏖️ Benefits

• Medical, dental, life, vision, disability • 401(k) • Employee Stock Purchase Plan • Paid time off • Tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs