Senior Brand Manager – DEWALT Tools & Solutions

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Lead the end-to-end launch of new products and key innovation campaigns across the DEWALT Tools & Solutions portfolio in EMEA ANZ. • Own go-to-market planning in partnership with Product and Commercial teams, ensuring launches are delivered on time, on brand, and to a high commercial standard. • Develop insight-led campaign strategies and creative platforms that drive awareness, consideration, and conversion with professional end users. • Oversee the creation, localisation, and deployment of launch and campaign assets across all relevant channels and touchpoints. • Partner cross-functionally with Product Management, Digital, Shopper Marketing, Product Commercialisation Management, and global brand teams to deliver seamless, integrated execution. • Build strong engagement with local and regional markets through regular communication, launch toolkits, and activation support. • Champion brand excellence by embedding best practices, developing brand tools and frameworks, and coaching team capability across the organisation.

🎯 Requirements

• Significant experience in brand management and/or integrated marketing, ideally within tools, hardware, construction, automotive, professional trade, FMCG, consumer goods, or related sectors. • A strong track record of developing and delivering brand strategies and campaigns that build brand equity, support category growth, and drive commercial results at scale. • Expertise in brand positioning, value proposition development, and creating compelling brand narratives across multiple audiences, channels, and touchpoints. • Experience leading complex product launches, paid media campaigns, and multi-channel marketing activity across B2B and B2C environments. • Strong collaboration and stakeholder management skills, with experience working across cross-functional teams and agency partners to deliver high-quality work on time and within budget. • Excellent strategic thinking, communication, project management, and commercial acumen, with the ability to use insights and performance data to shape decisions and demonstrate impact. • Comfortable working across multiple markets in a fast-paced environment, with willingness to travel across EMEA ANZ and additional European language skills considered an advantage.

🏖️ Benefits

• Discounts on Stanley Black & Decker tools and other partner programs • Excellent opportunities for continuous professional development • Flexible working hours • Diverse & Inclusive Culture • Purpose-Driven Company