Trade Marketing Specialist

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Setting and implementing promotional strategy, long and short-term marketing plans. • Introducing promotions, new products, concepts, displays, etc. • Creation of pricing policy according to company guidelines, pricing process and price lists development and implementation in CZ/SK. • Organizing events, catalogues, fairs, translations. • Very close cooperation with Marketing Manager Stanley and implementation and adaptation for local market. • Creation and execution of local sell activities and cooperation with local sales teams. • Translation and adaptation of materials and work with translation agency. • Close cooperation with CE digital and social media manager. • Budget management including purchase orders process (PO) and allocate/invest funds to achieve best ROI for CZ/SK budget. • Measure and report performance of marketing campaigns, gain insight and assess against goals. • Competition activities monitoring, market analyses. • Regular contact with CE marketing team members and also CEE region.

🎯 Requirements

• Setting and implementing promotional strategy, long and short-term marketing plans. • Introducing promotions, new products, concepts, displays, etc. • Creation of pricing policy according to company guidelines, pricing process and price lists development and implementation in CZ/SK. • Organizing events, catalogues, fairs, translations. • Very close cooperation with Marketing Manager Stanley and implementation and adaptation for local market. • Creation and execution of local sell activities and cooperation with local sales teams. • Translation and adaptation of materials and work with translation agency. • Close cooperation with CE digital and social media manager. • Budget management including purchase orders process (PO) and allocate/invest funds to achieve best ROI for CZ/SK budget. • Measure and report performance of marketing campaigns, gain insight and assess against goals. • Competition activities monitoring, market analyses. • Close cooperation with sales team in CZ/SK. • Regular contact with CE marketing team members and also CEE region. • Administrate various tasks – system updates, pricing set up, … • Analyze the market and competition to identify new channels, customers, partners. • Regular customer meetings and visits.

🏖️ Benefits

• Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. • Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). • Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too. • Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.