Digital Marketing Strategist

Job not on LinkedIn

🕒 January 9

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Starmark

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1978

📱 Media

🤝 B2B

Media • B2B

Starmark is a full-service marketing services company powered by Agile methodology that manages large, complex marketing programs—branding and positioning, integrated marketing campaigns, bespoke digital experiences, and marketing-technology development. The agency is project-based, emphasizes transparency and adaptability, and serves clients across travel, hospitality, B2B, technology, education, and healthcare.

📋 Description

• Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals • Design and manage awareness, prospecting, re-marketing and lead generation campaigns • Manage budgets and campaign optimizations to drive strong return on investment • Implement channel specific tactics across multiple platforms • Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels • Work with creative team and partners to deliver amazing results • Deliver POVs, audits and competitive analysis • Audience targeting, analysis, and recommendations • Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations • Interpret data and strategize how to improve creative and approach to optimize results • Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics • Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs. • Budget stewardship, billing reconciliation

🎯 Requirements

• 5+ years of experience in Paid Social, Paid Search, Analytics and reporting. • Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube). • Experience in Programmatic a plus • Experience managing performance-driven campaigns • Solid expertise in campaign and channel analysis and reporting • Google Analytics, Google Tag Manager, reporting dashboards • Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt • BS/BA in marketing, communications, or similar. • Google Ads Certification, Facebook certification, or certification in progress • Organic Social experience a plus

🏖️ Benefits

• health, dental and vision insurance • 401k • paid time off • more