Branding Manager

Job not on LinkedIn

🔥 4 minutes ago

🇭🇰 Hong Kong – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Develop and execute a comprehensive brand strategy tailored for the Hong Kong market and aligned with global objectives • Ensure consistency of brand identity, voice, visual aesthetic, and messaging across digital, in-store, PR, and partnership touchpoints • Conduct ongoing market research on fashion trends, competitors, and consumer insights in Hong Kong • Manage the annual branding budget and optimize spending for impact and ROI • Lead local marketing campaigns, seasonal launches, and collaborations with global marketing and product teams • Oversee marketing collateral, store display materials, digital assets, and localized content • Manage PR, creative, and media-buying agency relationships • Define and drive social media and digital content strategy for local platforms such as Instagram, WeChat, and Little Red Book • Collaborate with e-commerce to ensure a premium online experience and drive conversion • Train and guide local sales, retail, and operations teams on brand guidelines and positioning • Prepare and present performance reports on brand health, campaign effectiveness, and key metrics to senior management

🎯 Requirements

• 5+ years of progressive experience in brand management • Minimum of 3 years of experience specifically within the fashion sector • Must be legally eligible to work in and based in Hong Kong • Solid understanding of the local consumer base and media landscape • Proven track record in developing and executing successful, integrated 360-degree brand campaigns • Exceptional written and verbal communication skills in English and Cantonese • Bachelor's degree in Marketing, Business, Communications, or a related field • Proficiency in data analysis and translating market/consumer insights into actionable strategies • Highly creative and detail-oriented • Ability to manage multiple projects simultaneously under tight deadlines

🏖️ Benefits

• Competitive compensation package • Full remote flexibility • Opportunity to work with international brands and markets • Collaborative and innovative marketing environment

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