Branding Manager

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🛍️ eCommerce

📱 Media

👥 B2C

eCommerce • Media • B2C

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Develop and execute a comprehensive brand strategy tailored for the Hong Kong market that aligns with the company's global objectives. • Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships). • Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges. • Manage the annual branding budget, optimizing spend for maximum impact and ROI. • Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams. • Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content. • Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives. • Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market). • Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion. • Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning. • Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.

🎯 Requirements

• 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the fashion sector. • Must be legally eligible to work in and based in Hong Kong, with a solid understanding of the local consumer base and media landscape. • Proven track record in developing and executing successful, integrated 360-degree brand campaigns. • Exceptional written and verbal communication skills in English and Cantonese. • Bachelor's degree in Marketing, Business, Communications, or a related field. • Proficiency in data analysis and translating market/consumer insights into actionable strategies. • Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

🏖️ Benefits

• Competitive compensation package • Full remote flexibility • Opportunity to work with international brands and markets • Collaborative and innovative marketing environment