Head of Social Commerce – Growth

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🛍️ eCommerce

📱 Media

👥 B2C

eCommerce • Media • B2C

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Grow the brand on Xiaohongshu • Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions. • Drive sales on Douyin • Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains. • Build retention on WeChat • Funnel social traffic into our WeChat Mini-Program store. • Manage community groups that drive repeat purchases and loyalty. • Localize with taste • Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically. • Own the numbers • You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.

🎯 Requirements

• 3+ years growing a Western fashion or lifestyle brand in China • Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs — you know what works today • An existing network of KOLs, KOCs, and MCN partners you can activate quickly • Fluent in Mandarin; professional in English • Data-driven, but with genuine brand sensibility and fashion taste • A builder — you'd rather create something than manage something already built

🏖️ Benefits

• Executive compensation with incentives tied to GMV and profitability • Full ownership of the China business — strategy, execution, and results • Remote flexibility and autonomy • MPF + Paid Time Off