STERRY
51 - 200 employees
Founded 2018
🛍️ eCommerce
📱 Media
👥 B2C
eCommerce • Media • B2C
STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.
Public Relations Head – E-commerce
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🔥 0 minutes ago
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STERRY
51 - 200 employees
Founded 2018
🛍️ eCommerce
📱 Media
👥 B2C
eCommerce • Media • B2C
STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.
📋 Description
• Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands. • Align PR initiatives with growth marketing, product launches, and online sales strategies. • Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership. • Lead the development of annual PR roadmaps, campaign plans, and budgets. • Build and maintain strong relationships with journalists, editors, bloggers, and industry publications • Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary. • Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories. • Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand. • Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation. • Partner with marketing and content teams to develop PR-driven digital storytelling campaigns. • Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics. • Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities.
🎯 Requirements
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master’s degree is a plus). • 2 to 5 years of proven experience in Public Relations, preferably within e-commerce, digital retail, DTC brands, or consumer startups. • Strong understanding of the e-commerce landscape, online consumer behavior, and digital brand storytelling. • Proven success securing media placements, brand features, and industry coverage. • Experience managing influencer marketing campaigns and KOL partnerships. • Demonstrated experience in reputation management and crisis communication. • Proficiency in PR analytics, media monitoring tools, and digital performance tracking. • Strong knowledge of social media, digital marketing, and online brand building. • Excellent communication, storytelling, and public speaking skills. • Ability to thrive in fast-paced startup or high-growth environments.
🏖️ Benefits
• Competitive compensation and full remote flexibility • International collaboration with diverse teams • Professional autonomy and growth opportunities • Marketing industry exposure and professional development support
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