Senior Product Marketing Manager – New 4X Strategy Game

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November 6

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Stillfront Group

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Gaming • Entertainment

Stillfront Group is a company that specializes in the development and distribution of online games. With a diverse gaming portfolio, it engages almost 50 million people each month, offering a wide range of genres including both large franchises and niche products. Stillfront focuses on creating positive gaming experiences that are digital, affordable, equal, and sustainable. The company believes in gaming as a force for good and is committed to developing games that provide rewarding hobbies, great social experiences, and strategic challenges.

1001 - 5000 employees

Founded 2010

🎮 Gaming

📋 Description

• Lead the FTUE Strategy from Marketing perspective: Define and own the user-centric strategy from the ad promise to Day 3 retention, focusing on acquisition, onboarding, and early engagement • Design and execute A/B tests across narratives, creatives, and early gameplay • Develop playable ad concepts and in-game variations to identify highest performing concepts • Ensure a strict "What You See Is What You Get" principle • Work directly with Product and Game Design to ensure seamless alignment between marketing and in-game experience • Conduct marketability tests to validate strategic design decisions (e.g., art style, landscape vs. portrait) and identify core target audiences • Define, monitor, and iterate on key funnel KPIs (IPM, conversion, D1/D3 retention, LTV, ROAS) • Build scalable UA foundations and reporting frameworks for later growth phases • Develop and execute a comprehensive paid, earned, and owned channel marketing strategy and CRM/community strategy • Define and execute a soft launch strategy with the product core team

🎯 Requirements

• 5+ years of hands-on experience in Marketing for free-to-play mobile games • Proven success in user-centric product marketing, creative testing, playable ad design, and early-market validation • Deep understanding of conversion funnels and the critical link between creative promise and early gameplay • Solid understanding of campaign setup and optimization in Facebook ads, Google Ads, AppLovin and other standard networks in mobile marketing • Experience with tracking and attribution systems (e.g., MMPs, Adjust, AppsFlyer, Firebase) • Strong analytical mindset with solid skills in Google Sheets/Excel, Tableau, or Looker • Excellent communication and cross-functional collaboration skills – comfortable working side by side with Product and Design • Fluent in English; German is welcome but not required • Experience with building and leading a marketing team is a plus.

🏖️ Benefits

• Flexible work arrangements • Competitive benefits • Long-term career opportunities