
B2C • Fashion • Retail
Stio is a brand that designs and sells high-performance outdoor apparel for men, women, and kids. Founded by Stephen Sullivan, the company offers a wide range of clothing, footwear, and accessories suitable for various outdoor activities such as skiing, snowboarding, hiking, running, biking, fishing, and paddling. Based in the mountains, their collections focus on both functionality and style, catering to lifestyle needs and challenging outdoor environments. Stio also engages in collaborative projects with other brands and prioritizes environmental stewardship and the renewal of used apparel through its Stio Second Turn initiative.
November 4

B2C • Fashion • Retail
Stio is a brand that designs and sells high-performance outdoor apparel for men, women, and kids. Founded by Stephen Sullivan, the company offers a wide range of clothing, footwear, and accessories suitable for various outdoor activities such as skiing, snowboarding, hiking, running, biking, fishing, and paddling. Based in the mountains, their collections focus on both functionality and style, catering to lifestyle needs and challenging outdoor environments. Stio also engages in collaborative projects with other brands and prioritizes environmental stewardship and the renewal of used apparel through its Stio Second Turn initiative.
• Develop and own Stio’s international expansion strategy, including market prioritization, go-to-market models (e.g., e-commerce, wholesale, retail partnerships), logistics, inventory management approach, compliance and P&L • Lead the execution of the international strategy, overseeing all aspects of the launch and ongoing operations in new markets • Define and track KPI’s to measure success and adjust strategies as needed • Identify, vet, and negotiate with potential international partners, including distributors, wholesalers, and retail operators, to establish and grow the Stio brand • Cultivate and maintain strong relationships with partners, ensuring alignment with Stio's brand values, business goals, and operational standards. • Manage operational requirements, including logistics, customs, and international payment systems. • Conduct market analysis to understand local consumer behavior, competitive landscapes, pricing dynamics, and cultural nuances in target regions • Gather and synthesize customer feedback to inform product development, marketing, and merchandising strategies for international markets • Act as the voice of the international customer within the organization • Build a high-performing team of in-house and external partners as required by the strategy • Foster a culture of collaboration, accountability, and entrepreneurial spirit • Work cross-functionally with internal teams including Product & Merchandising, Marketing, Finance, and Operations to ensure seamless execution and brand consistency across all markets • Manage the P&L for international operations, ensuring profitability and return on investment • Develop and manage budgets, sales forecasts, and operational plans for international markets • Collaborate with the product, operations and finance teams to navigate international tax, legal, and sustainability regulatory compliance
• 7+ years of experience in international business development, sales, or general management, with a portion in a leadership role • Proven track record of successfully managing a consumer brand in international markets, particularly in the apparel, outdoor, or retail sectors • Understanding of multi-channel business models, including e-commerce, wholesale, direct-to-consumer retail and the go-to-market process • Strong strategic and analytical skills with the ability to leverage data for actionable plans • Exceptional negotiation and relationship-building skills • Excellent communication, presentation, and leadership abilities • Proficiency in financial modeling and P&L management • Fluency in multiple languages is a plus, but not required • Bachelor’s degree or greater ideal • MS Office, Google Business Suite, Slack and project management tool experience required • NetSuite or other ERP exposure preferred • Commitment to our company mission, vision, and values • Ability to travel up to 20% (domestic and wholesale) to support business initiatives
• Company Paid Long Term Disability • Employee Assistance Programs • Medical, Dental Vision plans • 401k with Match • Generous paid time off policies • Gear test, perks and more
Apply NowNovember 4
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