VP Sales Strategy – Planning

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Stonewall Kitchen Family of Brands

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B2C • eCommerce • Retail

Stonewall Kitchen Family of Brands is a producer of gourmet specialty foods and kitchen products that offer a wide range of items including spreads, preserves, dressings, condiments, snacks, and beverages. They are well-known for their gift baskets and seasonal collections that cater to various occasions. Their family of brands includes several well-regarded names in high-quality food and kitchenware, assuring customers of premium selections for their culinary and gifting needs.

501 - 1000 employees

Founded 1991

👥 B2C

🛍️ eCommerce

🛒 Retail

📋 Description

• Develop robust business proposals that combine brand story with customer’s strategic interests. • Conduct account specific market analytics to set key windows, pricing strategy and TDP (total distribution points) expectations. • Supervise distribution build, pricing, and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential. • Lead trade budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals. • Collaborate closely with field sales and broker partners to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge. • Deliver sales forecasting efficiency with demand, supply, and sales by leading monthly demand forecasting routines to identify key risks and opportunities. • Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan. • Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization. • Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats. • Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets. • Own communication routines with field sales and broker partners to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics. • Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization.

🎯 Requirements

• 10+ years of sales experience in FMCG; • Prior experience in category management or sales preferred • Excellent analytical and problem-solving capability with experience using data; Syndicate/panel data familiarity a plus. • Outstanding verbal, written and interpersonal communications skills. • Excellent organizational and project management skills • Advanced Excel knowledge and experience working with databases. • Experience presenting to and working with customers.