Product Marketing Manager

2 days ago

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Storyblok

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SaaS • B2B • API

Storyblok is a leading headless content management system (CMS) company, providing a powerful and flexible platform for developers and marketers to create, manage, and optimize digital content across multiple channels. Recognized as a top enterprise headless CMS, Storyblok enables seamless content delivery and management for various industries including retail, technology, finance, and education. The platform supports a range of technologies such as Vue, Nuxt, Next. js, and React, empowering users to achieve faster development times and enhanced digital experiences. Trusted by companies like Tesla, Nissan, and Oatly, Storyblok offers robust API integrations and developer tools to streamline content operations and drive significant ROI for businesses worldwide.

201 - 500 employees

Founded 2017

☁️ SaaS

🤝 B2B

🔌 API

📋 Description

• Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development. • Identify the tools, training, and messaging needed to support each stage of the sales cycle. • Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value. • Build feedback loops from the field to refine messaging and assets continuously. • Own and evolve product messaging tailored to different buyer personas and use cases. • Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates. • Ensure all materials are clear, on-brand, and aligned with current market dynamics. • Collaborate with the Design and Content teams to maintain consistency across all touchpoints. • Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible. • Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations. • Partner with stakeholders across Product, Sales, Customer Success, and Talent Management & Development to ensure alignment in GTM strategies. • Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates.

🎯 Requirements

• A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement • Bachelor's degree in Marketing, Business, Communications, or a related field • Proven success creating sales enablement programs and collateral that drive results • Deep understanding of the B2B sales process, especially in enterprise or mid-market environments • Experience building messaging frameworks, positioning, and product narratives • Strong knowledge of competitive intelligence practices and GTM motions • Experience with CMS platforms, MarTech tools, or developer-focused software is a plus • Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams • Passion for technology and a deep understanding of customer and user needs in the digital experience space

🏖️ Benefits

• Monthly remote work stipend (home internet costs, electricity). • Home office equipment package right at the start (laptop, keyboard, monitor…) • Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays • Personal development fund for courses, books, conferences, and material • VSOP (Virtual Stock Option Plan) • The annual international team-building trip, quarterly and monthly online get-togethers • As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules • An international team that loves to have fun at work and works hard together to accomplish shared goals