Senior Product Marketing Manager

Job not on LinkedIn

September 30

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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+SUBSCRIBE®

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Fintech

+SUBSCRIBE® is a fintech company focused on digitally transforming the landscape of alternative investments. Their platform provides a comprehensive operating system that modernizes the traditional infrastructure of private fund investments. It enables fund managers, institutional investors, wealth managers, law firms, and fund administrators to collaborate effectively by unifying investment-related processes throughout the entire investment lifecycle, from pre-trade to post-trade. With features that centralize investor onboarding, manage subscriptions, and streamline compliance, +SUBSCRIBE® offers solutions to facilitate faster, more efficient operations within the alternative investment sector.

11 - 50 employees

💳 Fintech

📋 Description

• Own customer lifecycle marketing across the funnel (onboarding → activation → adoption → upsell → retention → win-back) with clear goals and outcome-based roadmaps. • Write crisp, user-centric copy that explains complex concepts simply; maintain tone, terminology, and standards across channels. • Establish operating rituals and guardrails: campaign reviews, approvals, QA checklists, runbooks, incident comms, and a tidy backlog for lifecycle work. • Ensure compliance and trust: consent and subscription management, regulatory alignment, secure handling of customer data, and ongoing governance. • Partner with engineer to abstract messages from code, build a “message dictionary”, implement and run lifecycle platform end-to-end (e.g. Braze, Sendgrid, etc.). • Design and ship multi-channel programs (in-app, email, SMS): build audiences, triggers, dynamic content, and experiments; own templates, deliverability, and preference management. • Set up experiment frameworks (A/B, holdouts, etc.), define success metrics, and build dashboards to quantify impact on activation, DAU/WAU, retention, and revenue. • Influence product and go-to-market decisions as part of a small, growing team.

🎯 Requirements

• 4–7 years in lifecycle/CRM/product marketing for SaaS (B2B or B2B2C), with measurable wins in activation, adoption, and retention. • Hands-on ownership of a modern lifecycle tool (Braze/Sendgrid/Customer.io/HubSpot/Marketo): you’ve implemented SDKs, APIs, webhooks, events, and built automated journeys at scale. • Comfort reading and abstracting from code/logs (JSON, API payloads) and able to partner with Eng to externalize messages and expose variables for personalization. • Strong data chops: define event schemas and analyze results via GA4/Amplitude/Mixpanel. • Proven copywriting and UX messaging craft—turning error states and feature flags into clear, action-oriented user guidance. • Cross-functional influence: collaborate with PM, Design, Eng, CS, and Sales; communicate crisply with execs using metrics, narratives, and trade-offs. • Process and quality mindset: experimentation discipline, QA rigor, and documentation habits. • Knowledge of privacy, consent, and preference management. • Attention to detail and a bias toward action. • Familiarity with alternative investments is a plus (not required).