Senior Manager, Omnichannel Insights – Execution

🕒 April 24

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Sumitomo Pharma America, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Sumitomo Pharma America, Inc. is dedicated to improving the health and well-being of people around the world by driving innovative treatments, science, and technology. The company focuses on addressing patient needs in critical areas such as psychiatry & neurology, oncology, urology, women's health, rare diseases, and cell & gene therapy. As a subsidiary of Sumitomo Pharma Co. , Ltd. , SMPA embodies the promise of combining technology and life-sciences expertise to improve patient outcomes. With a diverse pipeline of preclinical and clinical programs, SMPA is committed to delivering patient-first solutions through a technology-driven approach.

📋 Description

• Lead analysis of large, complex datasets from CRM, digital platforms, media, POC, field force, and patient/HCP engagement systems using SQL and advanced analytical tools • Conduct exploratory and advanced analytics (EDA, segmentation, trend analysis) to identify opportunities that optimize omnichannel strategies and elevate the HCP and patient experience • Translate customer and channel insights into clear, actionable recommendations that guide brand and omnichannel strategy, improve engagement quality, and drive measurable commercial impact • Continuously evaluate omnichannel and campaign performance, identifying optimization levers to improve reach, responsiveness, and conversion while maintaining compliance with pharma regulations • Build, automate, and enhance dashboards, KPI frameworks, and performance reporting to provide real‑time visibility into omnichannel effectiveness for brand, marketing, and field leadership • Partner closely with marketing, sales, analytics, data engineering, IT, and agency partners to ensure data accuracy, accessibility, and integration across omnichannel ecosystems • Present insights and strategic recommendations to senior leadership, shaping decision‑making through data‑driven storytelling and clear business implications • Stay current with emerging data science, machine learning, MarTech, and industry trends, proactively identifying innovative analytical approaches relevant for pharma’s evolving omnichannel model

🎯 Requirements

• Bachelor’s or master’s degree in marketing, Business, Data Science/Analytics, Computer Science, Mathematics, Statistics, Engineering, or a related field • Minimum 8 – 12 (w/o Master’s) or 6 – 8 years (with Master’s) years of relevant experience in biotech or pharmaceutical industry • Advanced proficiency in SQL and experience with Python or R for data manipulation, modeling, and automation • Strong experience with BI and data visualization tools (Tableau, PowerPoint, Power BI, Qlik) and advanced Excel • Experience with analytics/measurement platforms (Google Analytics, Adobe Analytics, Crossix, Veeva CRM) • Experience working with cloud and big data technologies (AWS, GCP, Azure, Databricks, Snowflake) • Strong ability to perform exploratory data analysis, develop customer segmentation, and uncover clear, actionable insights from large, complex datasets • Knowledge of marketing automation and orchestration tools (SFMC, Google Marketing Suite, Marketo, HubSpot) • Familiarity with data governance, quality assurance, and privacy regulations (HIPAA, GDPR, CCPA) in a pharmaceutical context

🏖️ Benefits

• Merit-based salary increases • Short incentive plan participation • Eligibility for the 401(k) plan • Medical, dental, vision, life and disability insurances • Flexible paid time off • 11 paid holidays plus additional time off for a shut-down period during the last week of December • 80 hours of paid sick time upon hire and each year thereafter