Digital Marketing Performance Principal

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $131.8k - $175.7k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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Sunrun

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2007

⚡ Energy

👥 B2C

Energy • B2C • Technology

Sunrun is the nation’s leading home solar and battery installer, offering innovative solar energy solutions to help homeowners take control of their energy needs. The company provides a comprehensive service, from solar panel installation to maintenance, with a focus on cost-effective solutions through their Sunrun Subscription Plan. Sunrun's products include state-of-the-art solar panels, battery storage, and Tesla Powerwall, all designed to seamlessly integrate with home energy systems. With a million homes equipped, Sunrun guarantees high expertise in installation, a 25-year equipment guarantee, and tailored payment plans to fit individual home requirements. Additionally, Sunrun partners with companies like Ford to introduce cutting-edge technologies such as vehicle-to-home charging systems.

📋 Description

• Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels. • Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets. • Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend. • Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Inside Sales team. • Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs. • Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts. • Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership. • Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies. • Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels. • Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs. • Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.

🎯 Requirements

• 12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment. • Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM. • Experience with Google Analytics 4 (GA4) and multi-touch attribution models. • A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue. • Proficiency in using AI-assisted tools for data synthesis and program building. • Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.

🏖️ Benefits

• Medical/Dental/Vision Insurance • Life Insurance • Disability Insurance • 401k Plan + Company Match • Stock Purchase Plan • Paid Vacations/Holidays • Paid Baby Bonding Leave • Employee Discounts • PowerU - 100% Funded Education Programs • Employee Donation Matching • Volunteer Hour Rewards