Performance Marketing Lead, Paid Social, Display & Video

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Superhuman

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚡ Productivity

🤖 Artificial Intelligence

SaaS • Productivity • Artificial Intelligence

Superhuman is a productivity software company that offers a suite of tools — Mail, Docs, Go (an AI assistant), Calendars, and Databases — designed to make email and work across apps faster and more efficient. Its flagship product, Superhuman Mail, promotes faster inbox management, timely follow-ups, and saves users time; the platform integrates AI features (including writing assistance via Grammarly and AI agents like Go) and connects to many third-party apps (Gmail, Drive, Jira, Claude, ChatGPT, Cursor). Superhuman targets teams and enterprises with collaborative documents, knowledge management, workflows, and proactive AI that schedules meetings and helps across apps. The company markets to teams (marketing, IT, education, enterprises) and emphasizes AI-native collaboration, integrations, and productivity gains.

📋 Description

• Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions. • Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile. • Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory. • Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality). • Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube. • Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies. • Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.

🎯 Requirements

• Has 6–8+ years of experience (including in-house experience) in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile. • Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth). • Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality). • Experience managing and developing a small team, including coaching, feedback, and performance guidance. • Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy. • Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus. • Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies. • Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering. • Values a data-driven, experiment-oriented working style, embraces continuous improvement, and aligns with our MOVE statements and culture.

🏖️ Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) • Disability and life insurance options • 401(k) and RRSP matching • Paid parental leave • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more) • Annual professional development budget and opportunities