Head of Retention Marketing

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Superside

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🤝 B2B

☁️ SaaS

📱 Media

B2B • SaaS • Media

Superside is a creative services company that helps businesses enhance their in-house teams with AI-powered creative services. They offer a wide variety of creative work through a flexible subscription model, delivering projects quickly and affordably. Superside serves over 500 global enterprise brands, providing high-quality creative services that include design, video production, branding, and more. The company utilizes a blend of AI technology and top creative talent to ensure fast turnaround times and cost efficiency, catering to the needs of fast-moving brands.

📋 Description

• Retention Programs • Constant reinforcement of value: Work with Product Marketing on the messaging and own the program design that consistently reminds customers why they chose Superside. • Renewal behavior: Build the touchpoints and content that drive account usage and create the psychological and commercial conditions for renewal. • Churn mitigation: Work with data to identify customers at risk and activate account teams and automated programs to re-engage them before the renewal conversation. • Customer Advocacy Board: Partner with ABM to operationalize a Superside CAB. And PMM and TPD to drive customer reviews and help identify opportunities for customers to participate in marketing activities. • Adoption & Utilization • Subscription utilization programs: Build the systems that move customers from passive subscribers to active users — driving toward full utilization of their plan each month. • New feature education: Every major product release that Product Marketing launches— needs a customer-facing campaign that explains the what, why, and how. • Usage-triggered journeys: Partner with the lifecycle team to design automated journeys triggered by utilization signals. • Account Team Enablement • AM & GAD toolkits: Build the playbooks and asset libraries that give Account Managers and Group Account Directors what they need to proactively manage customer health - email templates, outreach guides, objection handling - without requiring a custom campaign for every account. • Expansion enablement: Create the materials that help AMs and GADs articulate and sell new Superside offerings, cross-sell services, and grow accounts.

🎯 Requirements

• Subscription or retention marketing ownership: You have owned renewal, churn reduction, or subscription growth as a primary mandate - not as a byproduct of a broader marketing role. This was your job. • Utilization or product usage as a core KPI: In at least one role, you were accountable for driving customers to actively use a product or service. You built programs around that metric. You know what moves it and what does not. • Programmatic lifecycle infrastructure: You have built or substantially redesigned a customer lifecycle program — segmentation logic, trigger design, journey mapping, A/B frameworks — not just executed campaigns someone else designed. • Account team or CSM enablement: You have built toolkits, playbooks, and resources for customer-facing commercial teams - and you know the difference between an asset they will actually use and one that sits in a folder. • Data-driven cohort thinking: You do not wait for a report to tell you something is wrong. You know how to segment an account base by health, identify risk patterns, and design interventions for specific cohorts.