Senior Manager – Lifecycle, Email, and SMS Marketing

Job not on LinkedIn

3 hours ago

🌾 North Dakota – Remote

Although this job is listed in North Dakota, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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Swanson Health

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Wellness • Retail

Swanson Health is a company that offers a variety of health and wellness products. They have partnered with iHerb to provide global access to their products, allowing customers to purchase Swanson items as well as thousands of other options in different languages and currencies. Swanson Health focuses on supporting wellness journeys by providing great products, fast shipping, and excellent deals. They are also open to international distribution through authorized partners.

501 - 1000 employees

Founded 1969

🧘 Wellness

🛒 Retail

📋 Description

• Own the performance of our Email & SMS channels, driving revenue growth and customer engagement. • Lead, mentor, and develop a high-performing team of two lifecycle marketers. • Manage and continuously optimize 70+ automated lifecycle, triggered, loyalty, and rewards flows across Email and SMS. • Design the future-state lifecycle marketing system, including journey strategy, dynamic personalization, segmentation logic, and creative frameworks—while maintaining continuity of current revenue performance. • Collaborate effectively with a diverse set of cross-functional partners, aligning strategies and resolving trade-offs across business needs, customer experience, operational realities, and brand. • Oversee SMS channel strategy, ensuring compliant and coordinated multi-channel journeys. • Work closely with the Promotions Manager on promotional calendars, discounting strategy, and offer testing. • Ensure best-in-class deliverability and sender reputation through proactive monitoring and list health management. • Collaborate with Creative and Web teams on messaging, templates, content optimization, and landing page experience. • Build reporting and insight dashboards in partnership with Data & Analytics, leveraging Amplitude for user behavior and segmentation analysis. • Drive a test-and-learn culture—experimenting across subject lines, sends, segmentation, offer strategy, and message sequencing. • Implement, manage, and optimize CRM systems (HubSpot or similar) to support lifecycle marketing, data organization, segmentation, and cross-channel orchestration.

🎯 Requirements

• 6+ years of experience in email, SMS, CRM, or lifecycle marketing in a DTC or high-growth eCommerce business. • Demonstrated success owning revenue outcomes and driving measurable channel growth. • Expert-level experience in Klaviyo , including advanced flows, segmentation, and integrations. • Strong understanding of deliverability, sender reputation, and compliance. • Proficiency in Amplitude or similar behavioral analytics tools. • Experience leading and developing teams. • Ability to navigate complex cross-functional environments and build alignment with diverse stakeholders. • Technical aptitude a plus (HTML for email, basic SQL, API familiarity). • Hands-on CRM experience—including setting up, configuring, and running CRM systems such as HubSpot or similar tools. Experience with Shopify and a strong understanding of the Klaviyo /Shopify integration, including data flows, events, and optimization opportunities.

🏖️ Benefits

• Competitive Benefits • Fitness Center Reimbursement • Product Discounts