User Engagement Manager

🔥 52 minutes ago

🇵🇹 Portugal – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 12%

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Logo of Sweatcoin

Sweatcoin

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

📣 Marketing

Food & Beverage • Healthcare • Marketing

Sweatcoin is a free app that rewards your daily steps with a new-generation currency that users can spend on a variety of products or donate to charity. The app encourages users to stay active by turning physical movement into an economic reward, emphasizing the societal benefits of improved personal health. Users can choose from thousands of branded goods in the app's marketplace, ranging from tech gadgets to fitness classes, or opt to donate to environmental and humanitarian causes. Sweatcoin's business model is supported by numerous partnerships, including with the NHS, brands, insurers, and governments, to promote healthier lifestyles and reduce healthcare costs. With over 170 million registered users, Sweatcoin has been the number one app in over 60 countries, highlighting its global reach and appeal. The app upholds strict data privacy standards, ensuring that user data is never sold to third parties.

📋 Description

• Shape and run the DOLSP lifecycle strategy across activation, education, engagement, retention, reactivation and referral into obesity care pathways • Build and optimise automated journeys and campaigns across push, email and in-app messaging • Use behavioural segmentation and funnel data to grow Qualified Leads and improve conversion at every stage • Run experiments on messaging, timing, targeting and channels, and turn results into clear lifecycle learnings • Work with health partners and internal Medical, Legal and Compliance teams to ensure communications are accurate and compliant • Support DOLSP launches in new markets, adapting to local audiences, healthcare pathways and regulation • Support the wider Sweatcoin lifecycle roadmap across activation, engagement, retention and feature adoption • Own lifecycle engagement for the Digital Obesity and Lifestyle Support Programme, determining journey entry, user needs, timing and next meaningful actions • Report to the User Engagement Lead and collaborate with Product, Analytics, Medical, Legal, Compliance and healthcare partners • Spend approximately 80% of time on DOLSP and 20% supporting lifecycle work across the core Sweatcoin app

🎯 Requirements

• 3+ years in CRM, lifecycle marketing, user engagement or retention, ideally for a mobile app or digital product • Experience in pharma, healthcare, digital health or another highly regulated or medically sensitive environment • Hands-on experience with a customer engagement platform (Braze, MoEngage, Iterable, Customer.io, Intercom or similar), including A/B testing and behavioural segmentation • Experience in obesity, weight management or metabolic health (nice to have) • Familiarity with pharmaceutical marketing regulation and medical/legal approval processes (nice to have) • Lifecycle programmes run across multiple countries and languages

🏖️ Benefits

• Flexible, remote-friendly working • Apple equipment for work • Team socials and offsites • Dog-friendly London office in Covent Garden • Full health insurance, including optical and dental • Wellbeing and learning allowances

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