Google Ads Media Buyer – Growth Strategist

🔥 40 minutes ago

🇷🇸 Serbia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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Sweat Pants Agency

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🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Act as strategist, media buyer, account manager, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and strategic reasoning to clients • Audit campaign and ad group structures, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audit findings • Manage brand and non-brand campaigns as separate businesses • Analyze and optimize Performance Max incrementality and branded volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Own Merchant Center feeds, product titles, disapprovals, promotions, Shopping, and Performance Max delivery • Own tracking across GA4, GTM, Shopify imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting to remove account constraints • Use attribution methodologies including NC-CPA, NC-ROAS, geo holdouts, and organic-lift analysis • Communicate with clients during US Eastern business hours

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend for DTC and eCommerce brands • Demonstrable results involving CPA, ROAS, revenue, and implemented changes • Specific experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working style; already using Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively • Ability to work US Eastern business hours for client calls • Ability to own client relationships and communicate directly with clients • Ability to audit campaign structures, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Knowledge of Merchant Center hygiene, product titles, disapprovals, and promotions • Knowledge of GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Ability to build landing pages, scripts, and reporting • Bing experience is a nice to have • Experience building or operating a Shopify store or running Meta at spend is a bonus

🏖️ Benefits

• Real influence over how Google Ads is run across the agency • Work on real brands with real budgets • Aggressive testing and fast learning environment • Trust from day one • High autonomy • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility and career growth based on performance • Remote work; work from anywhere worldwide • Flexible schedule outside US Eastern client-call hours • No time clock; judged on output

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