Google Ads Media Buyer – Growth Strategist

🔥 0 minutes ago

🌐 Serbia, North Macedonia, +2 more countries – Remote

🇷🇸 Serbia – Remote 🇲🇰 North Macedonia – Remote 🇧🇦 Bosnia and Herzegovina – Remote 🇲🇪 Montenegro – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 20 open roles for a team of 13.
• No salary listed.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Act as strategist, media buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom audits explaining account findings • Separate brand and non-brand performance and strategies • Analyze PMax brand versus non-brand activity and set appropriate targets • Audit Google auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Own GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other assets needed by accounts • Conduct attribution analysis using NC-CPA, NC-ROAS, geo holdouts, and incrementality testing • Collaborate directly with clients and defend strategic decisions

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and concrete optimization changes • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, present ideas, push back on clients, and raise problems proactively • Skeptical approach to performance data and willingness to run holdout tests • Availability for client calls during US Eastern business hours • Ability to independently own accounts, client relationships, audits, tracking, feeds, landing pages, scripts, and reporting • Bing experience, Shopify store experience, or Meta advertising experience are bonuses

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust and autonomy from day one • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility and career growth based on performance • Remote work with flexible daily schedule; no time clock • Ability to live anywhere worldwide, subject to US Eastern business-hours client calls

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