Senior Google Ads Buyer, DTC eCommerce

🔥 1 minute ago

🇷🇸 Serbia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand campaigns as separate businesses • Analyze and optimize PMax performance, including branded versus incremental volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offer, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend for DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and implemented changes • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working approach; current use of Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems proactively • Ability to work US Eastern business hours for client calls • Willingness to take ownership of account performance across the funnel • Bing experience is a nice-to-have • Experience building or operating a Shopify store or running Meta at spend is a bonus

🏖️ Benefits

• Remote work with worldwide hiring • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities for professional growth into senior strategy • Increased responsibility based on performance • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google advertising is run across the agency • Strong team retention

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