Senior Google Ads Buyer, DTC eCommerce

🔥 5 minutes ago

🇷🇸 Serbia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 20 open roles for a team of 13.
• No salary listed.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits for clients • Separate brand and non-brand performance and reporting • Diagnose and manage Performance Max brand versus non-brand activity • Audit Google auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Optimize toward new-customer CPA and new-customer ROAS using attribution analysis and geo holdouts • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build and ship landing pages, scripts, and reporting using AI tools • Defend strategic decisions and communicate account performance directly to clients

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend for DTC and eCommerce brands • Demonstrated results involving CPA, ROAS, revenue, and specific optimization changes • Experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • Bing experience is a nice to have • AI-native; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, challenge clients constructively, and raise problems early • Skeptical approach to performance numbers and willingness to run holdout tests • Ability to work US Eastern business hours for client calls • Shopify store experience or Meta advertising experience is a bonus • Willingness to own strategy, client relationships, feeds, tracking, landing pages, scripts, and reporting

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust from day one • A lot of autonomy • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility and career growth based on performance • Remote work with flexible daily schedule; no time clock • Worldwide hiring • Client calls during US Eastern business hours, with the rest of the day flexible

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