Sweet Fish
11 - 50 employees
Founded 2015
🤝 B2B
📱 Media
B2B • Media
Sweet Fish is a full-service video production and strategy partner for B2B marketing teams, delivering end-to-end video programs across the buyer’s journey. They provide strategy, production (in-studio, on-site, and remote), promotion and content repurposing for formats like ABM & sales enablement, brand and product explainers, customer stories, employer branding, events, social shorts, video ads, and video podcasts. Sweet Fish positions itself as a single accountable partner with dedicated teams, talent training, and a growth-focused approach to amplify subject-matter expertise and marketing performance.
Director of Client Strategy – Video
🕒 May 16
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Sweet Fish
11 - 50 employees
Founded 2015
🤝 B2B
📱 Media
B2B • Media
Sweet Fish is a full-service video production and strategy partner for B2B marketing teams, delivering end-to-end video programs across the buyer’s journey. They provide strategy, production (in-studio, on-site, and remote), promotion and content repurposing for formats like ABM & sales enablement, brand and product explainers, customer stories, employer branding, events, social shorts, video ads, and video podcasts. Sweet Fish positions itself as a single accountable partner with dedicated teams, talent training, and a growth-focused approach to amplify subject-matter expertise and marketing performance.
📋 Description
• Own strategy, client health, and growth across ~15–20 B2B accounts • Lead client calls, presentations, and quarterly business reviews (QBRs) • Act as the strategic advisor to senior marketing stakeholders • Audit clients’ full video and content ecosystem (site, ads, social, sales, events) • Identify gaps, opportunities, and competitive advantages • Build clear video strategies tied to funnel stages, campaigns, and business goals • Translate strategy into creative direction the team can execute • Own client retention, expansion, and Net Revenue Retention (NRR) • Identify upsell opportunities and guide clients toward higher-impact initiatives • Ensure video is effectively distributed, repurposed, and integrated into campaigns • Continuously analyze performance and iterate strategy based on results • Tie video efforts to pipeline, conversion, and revenue impact
🎯 Requirements
• 5+ years in B2B marketing, content strategy, video strategy, or agency client services • Proven ability to lead client relationships and drive business outcomes • Strong presentation skills (comfortable leading executive-level conversations) • Deep understanding of digital marketing, content strategy, and distribution • Ability to connect creative decisions to performance and revenue • Strong strategic thinking paired with executional awareness • Experience influencing or guiding cross-functional teams
🏖️ Benefits
• Full-time Leadership team seat • Monthly client calls + quarterly QBRs • Occasional travel required
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