Founding Head of Growth

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Swoop

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🍽️ Food & Beverage

🏪 Marketplace

📦 Logistics

Food & Beverage • Marketplace • Logistics

Swoop is a same-day food delivery app built for Nigerian cities, currently operating across neighbourhoods in Lagos including Yaba, Surulere, and Gbagada (Ikeja launching soon). It connects customers with local restaurants, offers transparent upfront fees, real-time order tracking, and human customer support. Swoop also provides onboarding for merchant partners and rider delivery partners, with plans to add groceries, pharmacy, and other on-demand items in the future.

📋 Description

• Build and execute go-to-market and expansion marketing strategy for Nigeria and new African markets. • Refine target customer segments, positioning, channel mix, and launch phases by city. • Deliver weekly synthesized insights on customer behavior, pricing psychology, and channel efficacy. • Craft messaging frameworks, brand voice guidelines, and campaign narratives. • Partner with top restaurants to co-market Swoop’s benefits, onboarding incentives, and category leadership. • Scale customer acquisition across digital, field marketing, promotions, referrals, and experiential activations. • Own app install funnels, attribution, CAC, and channel ROAS. • Own and manage monthly marketing budget, forecasts, and profitability contribution. • Hire and lead a lean, high-performing marketing team spanning content, performance marketing, field activations, partnerships, and brand/PR.

🎯 Requirements

• 4+ years in B2C marketing, ideally at startups, marketplaces, or food delivery platforms. • Has marketed a B2C product with 100K+ monthly active users. • Majority B2C background with B2C work in the last 5 years. No predominantly B2B profiles. • Strong analytical skills with a track record of data-driven decision-making (CAC, retention, LTV, channel ROAS). • Strong English proficiency is required: fluent working and communication. • Food delivery or marketplace platform experience strongly preferred: Delivery Hero, foodpanda, talabat, Lieferando, Glovo, Wolt, or similar.

🏖️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity. • Bonus: Execution-linked performance bonus pool tied to launch KPIs and growth milestones (5–20%). • Fully accommodated work travel: For candidates wanting to relocate to Lagos, visa, travel, accommodation, and meals are completely covered. • Impact: Founding ownership in scaling a funded super-app across Africa.