Head of Growth Product, B2B2C

🔥 35 minutes ago

🇵🇹 Portugal – Remote

💵 €105k - €165k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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Sword Health

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Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Lead growth product efforts to maximize member acquisition and enrollment funnels • Manage two PMs while continuing to write specifications, analyze data, and ship experiments • Own the full member funnel from landing pages through eligibility checks, registration, and completed enrollment • Own the systems and conversion metric through member enrollment • Own the experimentation system, roadmap, prioritization, and decisions • Determine what to test, in what order, and how to act on results • Build systems that increase operational leverage • Identify repeatable client-specific requests, maintenance, launches, and initiatives • Productize repeatable work into configuration instead of custom work • Use AI to automate non-repeatable work • Align Business units, Engineering, Client-facing teams, Design, Data, and Growth around shared funnel outcomes

🎯 Requirements

• 10+ years in product management building consumer-facing products or B2B2C platforms • 4+ years managing PMs and Senior PMs • Strong consumer product mindset with a proven CRO track record • Deep understanding of consumer behavior, friction, motivation, and intuitive journeys • Expertise from acquisition through activation, including landing page experimentation and activated members • Experience owning funnels, running tests, and analyzing conversion rates before and after • Ability to make significant decisions and engage deeply on data, experimentation, and technical tradeoffs • Understanding of engineering requirements and technical tradeoffs • Ability to combine funnel data, user insights, and experimentation to improve member experience and business results • Ability to conduct independent analysis, size opportunities, and distinguish real results from noise • Experience using AI tools to increase personal and team output • Ability to build an AI-driven growth ecosystem • Ability to thrive in ambiguity, make decisions quickly, and validate assumptions early • Ability to adapt quickly to changing priorities while maintaining high quality standards • Systems-thinking ability • Evidence-based decision-making and openness to being wrong • Relentless focus on metrics and results • Exceptional written communication • Strong project management and bias for urgency • Cross-functional leadership across Business units, Engineering, Client-facing teams, Design, Data, and Growth • Ability to translate complexity into simple, intuitive, cohesive user experiences • Bachelor's degree in a relevant field • Minimum AI proficiency of Explorer (Level 1) • Preferred: experience in digital health or consumer health products • Preferred: B2B2C, benefits, insurance, or fintech experience • Preferred: experience with eligibility, identity matching, or enrollment systems • Preferred: A/B testing and experimentation at scale, including infrastructure • Preferred: familiarity with AI/ML for personalization, recommendations, or behavior change

🏖️ Benefits

• Variable compensation, bonus, or sales incentives may be included in total compensation • Private company stock options may be included in total compensation • Additional benefits beyond total compensation • Country-specific benefits, detailed separately

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