Performance Marketing Manager

Job not on LinkedIn

🔥 11 minutes ago

🇩🇪 Germany – Remote

💵 €57.4k - €90.2k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Sword Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Drive patient growth for Kaia in Germany through paid acquisition • Own paid channels, with Meta first and Google next, and bring in more qualified leads at a lower cost • Plan, run and optimise campaigns on Meta, then expand to Google Search and other channels • Own cost per lead and cost per qualified lead through targeting, bidding, creative and funnel changes • Build, test and improve landing pages and the sign-up flow with Product and Design • Produce and iterate video, static and UGC-style ad creative using AI tools • Run structured tests on creative, audiences, messaging and landing pages, and scale what works • Manage budgets and pacing; report on CPL, CAC, CVR and ROAS from click to activated patient with Operations • Steer external agencies and freelancers and hold them accountable for results • Collaborate with Sword's international Growth and Marketing teams and agency partners

🎯 Requirements

• Native-level German (C2) • 2–4 years running paid acquisition on Meta (Google a plus), with a track record of owning budget and hitting CPL/CAC targets • Proven experience optimising landing pages and conversion rates (e.g., A/B testing tools, analytics, basic tracking setup) • Hands-on experience creating AI-powered ad creative, video and static; bring examples • B2C / D2C experience • Strong analytical skills; comfortable in Excel/Sheets and the native reporting tools of paid platforms • Minimum Level 1 AI proficiency: uses AI daily to boost personal productivity

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