Head of Growth Product, B2B2C

🔥 14 hours ago

🇵🇹 Portugal – Remote

💵 €105k - €165k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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Sword Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Lead growth product efforts to maximize member acquisition and enrollment funnels • Manage two PMs while continuing to write specifications, analyze data, and ship experiments • Own the full member funnel from landing pages through eligibility checks, registration, and completed enrollment • Own the systems and conversion metric through member enrollment • Own the experimentation system, roadmap, prioritization, and decisions • Determine what to test, in what order, and how to act on results • Build systems that increase operational leverage • Identify repeatable client-specific requests, maintenance, launches, and initiatives • Productize repeatable work into configuration instead of custom work • Use AI to automate non-repeatable work • Align Business units, Engineering, Client-facing teams, Design, Data, and Growth around shared funnel outcomes

🎯 Requirements

• 10+ years in product management building consumer-facing products or B2B2C platforms • 4+ years managing PMs and Senior PMs • Strong consumer product mindset with a proven CRO track record • Deep understanding of consumer behavior, friction, motivation, and intuitive journeys • Expertise from acquisition through activation, including landing page experimentation and activated members • Experience owning funnels, running tests, and analyzing conversion rates before and after • Ability to make significant decisions and engage deeply on data, experimentation, and technical tradeoffs • Understanding of engineering requirements and technical tradeoffs • Ability to combine funnel data, user insights, and experimentation to improve member experience and business results • Ability to conduct independent analysis, size opportunities, and distinguish real results from noise • Experience using AI tools to increase personal and team output • Ability to build an AI-driven growth ecosystem • Ability to thrive in ambiguity, make decisions quickly, and validate assumptions early • Ability to adapt quickly to changing priorities while maintaining high quality standards • Systems-thinking ability • Evidence-based decision-making and openness to being wrong • Relentless focus on metrics and results • Exceptional written communication • Strong project management and bias for urgency • Cross-functional leadership across Business units, Engineering, Client-facing teams, Design, Data, and Growth • Ability to translate complexity into simple, intuitive, cohesive user experiences • Bachelor's degree in a relevant field • Minimum AI proficiency of Explorer (Level 1) • Preferred: experience in digital health or consumer health products • Preferred: B2B2C, benefits, insurance, or fintech experience • Preferred: experience with eligibility, identity matching, or enrollment systems • Preferred: A/B testing and experimentation at scale, including infrastructure • Preferred: familiarity with AI/ML for personalization, recommendations, or behavior change

🏖️ Benefits

• Variable compensation, bonus, or sales incentives may be included in total compensation • Private company stock options may be included in total compensation • Additional benefits beyond total compensation • Country-specific benefits, detailed separately

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