Senior Content Marketing Manager

Job not on LinkedIn

October 20

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Synack, Inc.

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Synack is the premier security testing platform harnessing a vetted community of the world’s most talented security researchers to deliver continuous penetration testing and vulnerability management. We help our customers build and augment their security testing capabilities and capacity to deliver transformational results—better than traditional pentesting methods. We are committed to reducing cybersecurity risk for our customers by bridging the cybersecurity talent gap and giving organizations on-demand access to the most trusted network of researchers in a secure way, all on one platform.

201 - 500 employees

📋 Description

• Develop and own the company’s global content strategy to support brand awareness, lead generation, and customer engagement. • Build and manage an editorial calendar to increase the quality and cadence of our content pipeline that aligns with product launches, industry events, campaigns, and business priorities. • Collaborate cross-functionally with product marketing, sales, engineering, and executives to ensure content supports business goals. • Support the editorial strategy for social media channels across LinkedIn, X, Instagram. • Research, write, and edit high-quality content including blogs, whitepapers, bylined articles, solution briefs, case studies, web copy, video and audio, and thought leadership pieces. • Understand best practices for using AI to assist with writing projects—without sacrificing authenticity, accuracy or quality. • Translate complex cybersecurity concepts into clear, engaging narratives for technical and non-technical audiences. • Commission, edit, and manage contributions from subject matter experts, freelancers, and partners. • Ensure brand voice, accuracy, and consistency across all content. • Partner with internal experts to develop authoritative content on cybersecurity trends, research findings, and emerging threats. • Collaborate on industry research reports, data-driven content, and survey-based insights. • Define and track content KPIs to measure impact and inform continuous improvement. • Optimize content for SEO in conjunction with the digital marketing team. • Partner with demand generation to ensure content is leveraged effectively across campaigns and social media.

🎯 Requirements

• 7+ years of professional experience in content marketing, journalism, editorial management, or technical writing. • Minimum of 3 years working in cybersecurity. • Familiarity and experience with AI tool stack for creating content but with inspection and editing capabilities. • Proven track record of developing and executing content strategies that support the go-to-market motion. • Exceptional technical writing and editing skills, with the ability to simplify complex cybersecurity concepts. • Strong project management and organizational skills with experience running editorial calendars. • Knowledge of SEO best practices and content performance metrics. • Experience tailoring social content for maximum engagement across various platforms (LinkedIn, X, Facebook/Instagram).

🏖️ Benefits

• Salary is determined by a combination of factors including location, level, relevant experience, and skills. • Compensation package may also include equity and benefits.