AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics

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Logo of Synchrony

Synchrony

10,000+ employees

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Synchrony is a financial services company that provides a variety of financing solutions for everyday purchases. They offer specialized healthcare financing through their CareCredit product, along with online savings and business financing options. Synchrony Bank serves as their banking division, enabling customers to manage their retail and healthcare financing needs efficiently.

📋 Description

• Drive Business Impact through Advanced Analytics • Identify opportunities to drive revenue growth, consumer engagement, and key portfolio outcomes. • Lead high-impact analytics initiatives across the customer lifecycle for existing customers (acquisition, engagement, spend, loyalty, and retention) • Translate compiled data into actionable insights that influence business decision-making • Serve as a strategic analytics advisor to CoBrand partners • Influence partner strategy through data storytelling, performance insights, and opportunity identification • Oversee development of dashboards, models, and tools that proactively surface insights and drive profitable campaign decisions. • Ensure scalable, automated, and efficient analytics processes. • Identify errors, bugs, and other code related challenges that will help accelerate our ability to meet partner demand. • Promote best practices in analytics, experimentation, and measurement

🎯 Requirements

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience • Minimum 4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data • Minimum 2+ years of solving open-ended business analytics questions independently • Minimum 2+ years of designing and building dashboards in Tableau or Power BI • 1+ years of experience presenting to senior leaders and stakeholders • Should have experience working with cross-functional teams on business problems • Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation analysis, proper test & control setup, etc.)

🏖️ Benefits

• best-in-class employee benefits and programs that cater to work-life integration and overall well-being • career advancement and upskilling opportunities for all to take up leadership roles

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