
201 - 500 employees
Founded 2018
🛍️ eCommerce
🛒 Retail
🤝 B2B
eCommerce • Retail • B2B
SYNEAR FOODS USA is the U. S. arm of Synear Food Co. , Ltd. , a leading Chinese frozen-food manufacturer. Established in the U. S. in 2015 with a manufacturing presence in Chatsworth, CA, the company produces and sells a wide range of frozen Chinese foods—especially dumplings—through retail stores, wholesale partnerships, and its online storefront. Synear emphasizes food safety and quality (on-site USDA inspection, SQF Level 3, ISO9001/ISO22000, FDA and BRC approvals) and targets both consumer and retail/wholesale markets in the United States.
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🗣️🇨🇳 Chinese Required
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201 - 500 employees
Founded 2018
🛍️ eCommerce
🛒 Retail
🤝 B2B
eCommerce • Retail • B2B
SYNEAR FOODS USA is the U. S. arm of Synear Food Co. , Ltd. , a leading Chinese frozen-food manufacturer. Established in the U. S. in 2015 with a manufacturing presence in Chatsworth, CA, the company produces and sells a wide range of frozen Chinese foods—especially dumplings—through retail stores, wholesale partnerships, and its online storefront. Synear emphasizes food safety and quality (on-site USDA inspection, SQF Level 3, ISO9001/ISO22000, FDA and BRC approvals) and targets both consumer and retail/wholesale markets in the United States.
• Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S. • Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility • Identify white space opportunities within the ethnic channel and create market-entry plans • Own and manage direct relationships with national and regional buyers, category managers, and distributors • Lead product presentations, promotional planning, and annual negotiation processes • Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance • Build and manage relationships with ethnic distributors and store accounts; align on sales targets, promotional calendars, and account coverage • Conduct regular performance reviews, issue resolution, and provide ongoing training and product updates to field teams • Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays • Support in-person visits to top stores/markets to build relationships and identify field-level opportunities or risks • Lead execution of retail marketing programs including demos, roadshows, and co-branded campaigns • Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability • Analyze sell-in/sell-through data, identify trends, and adjust plans to meet targets • Provide regular reporting on account performance, promotional ROI, and competitive insights • Partner with internal teams including marketing, demand planning, finance, and R&D to align on product development, packaging, and pricing for ethnic consumers • Serve as the voice of the ethnic retail customer in internal planning and brand strategy discussions • Monitor competitive activity, pricing, and merchandising trends in the ethnic channel • Provide insights and recommendations to senior leadership to inform channel-specific strategies
• Bachelor's degree required • Bilingual in Mandarin required • Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry • Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. • Prior experience with Asian Ethnic retailers and wholesaler preferred • Self-driven and proactive with excellent presentation, written, and verbal communication skills • Ability to create and deliver presentations to clients regularly, close accounts, and manage an annual sales budget of at least $20 million • Excellent presentation, written and verbal communication skills • Ability to organize and prioritize in a fast paced environment • Ability and willingness to travel throughout assigned sales territory domestically as needed • Valid driver's license and clean driving record • Proficient in Google Apps, MS Office Suite, etc.
• Total Compensation is base pay + 30% discretionary bonus
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