Content Strategy and Engagement Lead

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🕒 March 31

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tactical.

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🎮 Gaming

🤖 Artificial Intelligence

Media • Gaming • Artificial Intelligence

tactical is a global creative and innovation agency that specializes in storytelling across various digital platforms. The company partners with influential internet platforms to shape the culture and engage users through creative strategies, campaign planning, and innovative design. tactical offers services in mixed reality, immersive experiences, and AI to create compelling content that resonates with global audiences. They emphasize collaboration and cultural celebration, working closely with clients to deliver impactful media strategies and creative designs. tactical is dedicated to shaping the future of culture by connecting brands with users in meaningful ways.

📋 Description

• Develop and implement a comprehensive content strategy that aligns with our brand and business goals. • Identify key content themes and topics based on industry trends, audience interests, and business priorities. • Create content calendars and manage the production schedule to ensure timely delivery of all content. • Write, edit, and optimize high-quality content for various channels, including our website, blog, social media, and email marketing. • Ensure all content is on-brand, consistent in style and tone, and optimized for SEO and user engagement. • Collaborate with designers, videographers, and other team members to produce multimedia content. • Implement SEO best practices to improve organic search rankings and drive traffic to our website. • Monitor and analyze content performance metrics, including website traffic, engagement, and conversion rates. • Use data-driven insights to refine content strategies and improve overall effectiveness. • Develop and execute social media strategies to increase brand awareness and engagement. • Manage social media accounts, including content creation, scheduling, and community management. • Plan and execute existing and new email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. • Work closely with other departments, including sales, product, and customer support, to ensure cohesive messaging across all touchpoints. • Establish Taktical as a thought leader in the digital marketing industry through content that showcases our expertise.

🎯 Requirements

• 3-5 years of experience in content marketing, digital marketing, or a similar role. • Strong writing, editing, and proofreading skills with an eye for detail. • Experience with content management systems (CMS), email marketing platforms, and social media management tools. • Strong organizational and project management skills. • Experience in a digital marketing agency or a similar environment. • Knowledge of video production, graphic design, or other multimedia content creation.